The Creative Jugglejoy Podcast

Part 2 with Vanessa: The Business of Licensing and Making Art That Sells


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In this follow-up episode, Delores sits down once again with illustrator and licensing mentor Vanessa Stoilova from Art Business with Ness — and this time, they're going deep into the real-world mechanics of working with art licensing agents, pitching your own work, and what it actually takes to make consistent income as a surface designer.

Vanessa shares her personal journey from cold pitching to landing a dream contract with Pink Light Studio, and explains how agencies work behind the scenes — including how they pitch to companies like Hobby Lobby, and what artists should know before seeking representation.

You’ll learn:

  • What art agents actually do (and don’t do!)
  • Why licensing your art is not passive income (but can still be joyful and profitable)
  • How many designs you really need before pitching
  • What to put in your portfolio if you’re just starting out
  • How Vanessa's students are landing deals (with or without an agent)
  • A peek into Vanessa’s own design and pitching systems — including her Airtable database tips!

Whether you’re dreaming of licensing your art or already dabbling in surface design, this episode is full of down-to-earth encouragement and behind-the-scenes insight you won’t want to miss.

🎓 Want to dive deeper? Vanessa’s Art Business Bootcamp opens Sept 1, and her free masterclass on starting a freelance illustration career is happening Sept 2.

🎉 Plus: Vanessa is joining Delores live inside the VIP Creators Pack during the Five Cards in Five Days Challenge on Sept 25 — don’t miss her licensing Q&A!

🖼️ Vanessa's freebie: "6 Essentials for Your Surface Design Portfolio"

 🎥 YouTube: Art Business with Ness

 🖥️ Explore Vanessa’s courses & art business bootcamp

Don't miss an episode—subscribe to The Creative JuggleJoy Podcast! Follow us on social media and join our email lists for more tips, stories, and updates on new episodes.

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The Creative Jugglejoy PodcastBy Kaylie Edwards & Delores Naskrent

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