Notes from James:

This is where a lot of people quit—but you won’t. This episode is about pushing through the dip that comes when writing gets tough. I give you tools I’ve used across 25+ books to keep going, stay motivated, and write better.

Episode Descriptions:

This is Part 3 of my 30-day writing series—and we’re getting into the real tools that will make your writing not just better, but publishable. If you’ve ever stared at a blank page and felt overwhelmed, stuck, or unsure of where to go next, this is the episode that will break that wall down.

I walk you through the “6 U’s” that every chapter—and especially your book introduction—must follow to grab readers, hook them emotionally, and sell the value of your book. You’ll also learn the “Warren Buffett 5/25 Rule” and how it helps you figure out exactly what to write about, plus a little-known editing tool (the Flesch-Kincaid score) that will instantly improve your writing’s clarity.

If you’ve hit writer’s block, feel stuck mid-draft, or need structure to keep going, you’ll find every tool you need right here.

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/JAMES and get on your way to being your best self.

What You’ll Learn:

• The 6 U’s of persuasive writing: Urgency, Unique, Useful, Ultra-Specific, User-Friendly, Unquestionable Proof
• How to sell your book in the introduction using sales psychology techniques
• Why Warren Buffett’s 5/25 Rule might be the most important tool for picking a topic
• How to use the Flesch-Kincaid Score to make your writing clearer and more readable
• Nine real techniques I’ve used to overcome writer’s block—even on my worst days
• Why storytelling isn’t just a craft—it’s your most important writing tool

Timestamps:

00:00 Crafting a Compelling Book Introduction

01:58 The Six U's of Selling Your Book

07:52 Applying the Six U's to Your Writing

09:34 The Warren Buffett 5/25 Rule for Focus

22:01 The Importance of Readability: Flesch-Kincaid Score

28:27 Introduction to Overcoming Writer's Block

28:54 Nine Techniques to Overcome Writer's Block

36:33 Additional Writing Techniques and Tips

47:57 The Importance of Storytelling in Writing

51:07 Frameworks for Writing and Publishing Your Book

P.S. Want to go deeper? Check out my full course on Udemy or visit chooseyourselfacademy.com: How to Write and Publish a Book in 30 Days – available now.

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