Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place?

Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.

She asked a question many parents ask:

“How can I do work I love, get paid my worth, and still be present for my family?”

On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance.

She also shares her approach to client outreach (yes, she really took our “It’s just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you’re new.

If you’re dreaming of a career that fits your life, not the other way around, let Yvonne’s story provide you with a healthy dose of inspiration.

There is a way to fulfillment in all areas of your life—if you’re willing to get creative and look away from the typical “ladder” and climb your own.

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Mentioned in the Episode

• yvonneturnercopy.com
• Ep. 62: Defining Copywriting Success for Yourself
• Ep. 187: Change My Mind About Advertising! How to Be an Ethical Copywriter
• Freelance Copywriter Benefits: How to Build Your Own Benefits Package

Related Links

• Ep. 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey

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