194 - Have you heard the old saying, "It's a marathon, not a sprint"?

Laurie Elmer and Knicki Lucrezi of Urban Dog Studio in St. Petersburgh, Florida, started 20-some years ago by building the first partnership that mattered.

 

The one they have with each other.

 

Then they published a book together and now they're capitalizing on the relationships they've built in their community with a podcast … to create even more relationships!

 

They're interviewing pet industry experts and business owners in their area to inform and entertain pet lovers of Tampa and the surrounding areas.

 

While they're connecting people within their community, they're also creating buzz about Urban Dog Studio – their pet photography business.

 

Laurie and Knicki join me on the Hair of the Dog podcast this week to share their journey from Day 1 to this wild moment where they're terrified to put themselves out there but they're just going to eat the frog and do it.

 

What to listen for
3:18 How Laurie and Knicki met and created Urban Dog Studio

5:19 Why a book project was the right place to start

28:49 Getting into the ears of your ideal client

37:23 What needs to happen before you launch your podcast

40:46 How Knicki moves past the fear of putting her voice out there

 

You guys, podcasting is easier than you think it is. We're almost 200 episodes in to the Hair of the Dog podcast. Can you believe it?!?!?

 

It's such a fun way to make connections in your community and get the word out about your business. This episode should give you the confidence to eat the frog, too … whether that frog is starting a podcast of some other marketing plan you've been avoiding.

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.