You know that saying, 'Be careful what you wish for'? Well, let me tell you, this holiday season, we learned just how true that can be! And I’m talking about every Etsy seller’s dream… and maybe their worst nightmare too. Picture this: your shop is on fire - in a good way - and orders are pouring in faster than you can say ‘cha-ching.’ Sounds amazing, right? Well, let me tell you about the time my mom’s physical product shop hit that point during the holidays, and we were NOT ready for it.

It was so insanely exciting… until it wasn’t. I’m talking major stress, sleepless nights, and eventually having to hit the dreaded ‘Vacation Mode’ button.

But here’s the kicker: while I was helping my mom deal with all that, my digital product shop was just… coasting. No stress, no hiccups, just passive income rolling in while I focused on helping her and my family. It was a night-and-day difference, and I’m going to break it all down for you today.

xo,

Jacqueline

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| MENTIONS |

eRank

www.eRank.com 

Hey hey, my friend! I’ve got a bit of a personal one for you today, and honestly, I wasn’t sure if I’d even have time to sit down and record this, but here I am, because I think that this message is so important.

So, life threw my family a major curveball recently. My husband— God bless him—tore his Achilles last week, and let me tell you, the recovery for that is no joke. I’m officially wearing ALL the hats right now: nurse, mom, wife, all around holiday magic maker, and oh yeah, business owner of 2 Etsy shops, a podcast, and Etsy Coach. It’s A LOT, especially during the holiday season, but here’s the thing—it’s also a reminder of why I am SO grateful for this business model I’ve built with Etsy and digital products.

Today, I want to talk about why passive income is an absolute game-changer, especially when life doesn’t go according to plan. Whether it’s taking a break for something like a vacation, for the holidays, or, in my case, stepping away to care for a family member on TOP of the holiday season, having a business that works for YOU —even when you’re not actively working—is such a gift.

xo,

Jacqueline

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Do you ever feel like pricing your digital products is like throwing darts blindfolded? Too high, and no one buys. Too low, and you’re working for pennies.Today’s topic is one I know trips up so many sellers, and honestly, it used to trip me up too. We’re talking about PRICING your digital products. 

If you’ve ever stared at your Etsy listing and thought, “Should this be $3? $7? Maybe $15? Will anyone even buy it?!”—this episode is for you. Because let’s face it, pricing your products feels like trying to hit a bullseye while blindfolded, spinning in circles, and being told to ‘just trust your gut.’

I’ve been there, but today, we’re taking the blindfold off. I’m going to break it down into easy steps, talk about the psychology behind pricing, and share how to make sure your prices work for YOU and your goals.

And listen, if you’ve been overthinking your prices, trust me, you’re not alone. I’ve been there, staring at my screen for way longer than I’d like to admit, second-guessing everything. But today, we’re going to take all the guesswork out so you can price your digital products with confidence and start seeing those cha-chings roll in.

So grab your coffee—or let’s be real, if you’re anything like me, your third coffee of the day—and let’s get to it!

xo,

Jacqueline

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So, let’s talk about something that no Etsy seller wants to deal with but inevitably happens to all of us—even the top 0.1% of Etsy sellers. Yep, I’m talking about bad reviews. You know, those soul-crushing, one-star hits that make you want to crawl into a blanket fort with a pint of Ben & Jerry’s and rethink all your life choices.

But here’s the thing—bad reviews are a rite of passage. Even with over 6,000 reviews in my shop with 99% of them being 5 stars, I’ve had my share of “Dear Lord, what is this person even talking about?” moments.

So today, we’re diving into how to handle bad reviews like the boss you are. I’m gonna walk you through why they happen, how to respond without losing your mind, and how to make sure they don’t happen again… or, at least not as often. Let’s get into it because you’re not alone, and we’re going to turn this around together.

xo,

Jacqueline

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There are a bunch of different kinds of statistics that Etsy gives you when you become a seller on their platform. And many times we get hung up on the big ones - the revenue, the profit, the favorites. But there is one very simple, important, and often looked over stat that in my opinion, the MOST important one that you should be paying attention to. It can be a HUGE indicator of if what you are doing in your shop is actually working and the chances that it can be a shop that moves into the 6-figure realm quicker than you can ever imagine. In this episode, I’m telling you what that is and why it is so important to the success of your shop.

xo,

Jacqueline

| BLACK FRIDAY DEAL WEEK |

www.jacqueline-butler.com/blackfridayweek 

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I did something crazy - and I started a brand new digital product Etsy shop from scratch. I’m talking… from ground ZERO. And I’ve been working on this secretly behind the scenes because I really wanted to implement my strategy (again) from the very beginning and mirror exactly what my students are doing in my course. I wanted to see the results in real time. Now, although my students are already seeing sales and results from the strategies taught in my course, I wanted to do a little experiment with a brand new shop and in today’s episode I’m sharing the results and stats from this brand new shop and what happened during the first 30 days of it being active. I’m so excited to reveal it all in this episode.

xo,

Jacqueline

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Even the thought of leaving your 9-5 job for a side hustle can seem to be so completely outrageous and such a far reach from reality. Trust me, its not - its so much closer than you think and today, I have my first podcast guest EVER who is answering the question, Can you really quit your 9-5 for a side hustle? He will be giving us some of the best insights and advice on this topic and I’m beyond excited to introduce you to him. Plus - just wait until you hear about his experience with digital products and Etsy in his business. 

xo,

Jacqueline

| LINKS FROM EPISODE |

Contact Mike Andolina from Ready Response PA

Email: [email protected]

Website: https://readyresponsepa.com/

YouTube: https://www.youtube.com/@readyresponsefirstaid

LinkTree: https://linktr.ee/readyresponse

Instagram: https://www.instagram.com/ready_response/

LinkedIn: https://www.linkedin.com/in/mike-andolina-00b14a162/

BURN THE BOATS: https://www.youtube.com/watch?v=nlNngcDNFS0 

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Have you have ever had that intrusive voice seep into your mind and bring nothing but totally negative and untrue thoughts about what you are capable of doing, what your worth is, your accomplishments, or your ability to succeed… And if those thoughts are saying to you “You can’t do it” or “You are not worthy” or “You just got lucky” or anything along those lines… my friend, you have met the Nasty B-I-T-C-H whose name is Imposter Syndrome. I just had a run in with them this week and I’m here to tell you all about it, how I got rid of it, and what the best thing YOU can do to get rid of your imposter syndrome too. 

xo,

Jacqueline

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I can’t believe I’m talking about Black Friday right now! It’s crazy to think that it’s literally around the corner, maybe because yesterday was 80 degrees where I am and I think I’m most not looking forward to losing my little tan that is still hanging on by a thread… but tis the season my friends - it’s a comin’. And I always feel like Black Friday creeps up on us and we all expect these amazing deals - but the thing is, they weren’t just thrown together the week before. They are carefully thought about and prepared for and in this episode, we are doing just that. Laying out all the things that we need to have prepared for the amazing sales injection that is coming our way during the holiday season, but more specifically - during the time around Black Friday where shoppers are heading RIGHT over to Etsy with their wallets out and ready to SHOW YOU THE MONEY. So get ready to take some notes on this one.

xo,

Jacqueline

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So I made a mistake and I want to fix it. And although my Golden Retriever thinks I am the most perfect human in the world - I’m only human and need to use this space to clarify a pretty big component of Etsy online business that I 100% believe can change the direction your Etsy shop and the success that your Etsy shop can have. So in this episode, I’m going to break down why your Etsy shop’s niche doesn’t really matter yet, and what actually does.

xo,

Jacqueline

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