Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers…

 

He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days.

 

That’s when things kinda snowballed…

 

What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invited him onto the Dare to Launch podcast so he can share it with you.

 

Pat’s name might ring a bell. He’s a successful entrepreneur many times over. But one of the things I like most about him is how he loves to learn and experiment.

 

Take this new brand for example…

 

Pat already had multiple successful businesses in wildly different niches (think everything from earning passive income to Pokémon)...

 

But he wanted to learn how to get really, really good at TikTok. So he started another new business. 

 

This one was also in the Pokémon niche… but was exclusively focused on TikTok. 

 

And the wild thing is… he didn’t use ANY of his existing audience or platforms to help promote it. Because the goal, first and foremost, was LEARNING.

 

This was a brand-new niche, audience, and channel for him – he had zero reputation, zero credibility, and zero followers. And that’s exactly how Pat liked it…

 

He knew the best way to get good was to do this “from scratch.” 

 

(And to make doubly sure he wasn’t recognized, he never even showed his face in his videos.)

 

Like anyone starting something new, Pat had to wade through that initial “sucky” phase – when everything feels hard, messy, and you don’t see any results… 

 

The first month was a struggle…

 

His videos were getting a couple hundred views – nothing spectacular. And if he was only focused on metrics, he probably would have quit. 

 

But he wasn’t. And he didn’t… 

 

He was committed to his 60 day experiment. So he kept showing up and – on day 35…

 

Boom – one of his videos blew up, hitting 750,000 views.

 

The snowball started to pick up pace…

 

His views and subscribers started ramping up… fast. And cool opportunities started coming his way:

 

• He was invited by the Detroit Lions to open Pokémon packs – on the field!

• He got to meet famous NBA and UFC fighters through his channel

• He started clocking up millions of views every single day – and bringing in five figures in ad revenue

 

• He launched Card Party – a live event for Pokémon collectors, creators, and fans. The last event attracted over 5,500 attendees… and sold out with $0 marketing. (It’s now so popular, he’s now doing TWO events a year.)

 

• He leveraged his Pokémon audience to generate 2,000 extra sales for his new book, land himself on the NYT bestseller list… and generate hundreds of social shares along the way

 

… all from taking one daily action – uploading a simple video.

 

This episode of Dare to Launch is a masterclass in what happens when you stop waiting and start doing… even when no one is watching.

 

Pat breaks down why information and inspiration could be the thing holding you back…

 

… and how just taking a small step in the right direction can have big results.

 

(And yes, this works for non-Pokémon niches too! 🙂)

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Get Pat Flynn's Book: https://www.Leanlearningbook.com 

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ 

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco  

 

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