In this episode, Rick speaks with FranChoice franchise consultant Wes Barefoot. Wes describes the attributes of a good franchise candidate, his process for matching the candidate with the right franchise, and the right mindset for success as an entrepreneur.

With the many franchise opportunities available today, a franchise consultant guides candidates to the one that is a perfect fit.

Wes's process to match the right candidate with the right brand is similar to what we do here at Alloy at a starting point session.

It’s all about peeling the onion to get to the real motivation behind the desire to own a franchise. He does so in a methodical process that he articulately outlines in this episode.

He also clears some common misconceptions about franchising, and expectations around business ownership, among many other fascinating things we talk about.

If you’ve ever thought about owning a franchise, this episode will give you a sneak peek at what a franchise consultant does and all that goes on behind the scenes.

Tune In!

Key Takeaways

- Who is a franchise consultant (00:48)

- Where consultant finds franchise candidates (09:15)

- One surprising fact about franchising (15:57)

- The ideal franchise candidate (19:07)

- Peeling the onion (21:38)

- Entrepreneurial resilience success (33:00)

- Realistic expectations around business ownership (36:28)

- Can someone be too entrepreneurial to own a franchise? (45:29)

- Fear regret more than you fear failure (49:02)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- LinkedIn

- Podcast

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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