156 - Podcast regular Heather Lahtinen has a brand-new side hustle. It's cash only, and she's willing to cut a deal in the parking lot out back. 

This week you'll hear all about her offbeat new biz: what it is, why she started it, and how she turned a profit in less than two weeks (😯). This is a fantastic case study for keeping things fun and easy, without sacrificing success!    

What To Listen For:

• What to ask yourself when photography starts feeling stressful
• The feelings-based "data" you really need to have
• How not to use Hair of the Dog Academy!
• What Heather's clients are actually buying (hint: it's not The Thing itself)
• How to use your hobbies to inspire your business

Work feeling like a bit of a struggle lately? Channel some of Heather's Why not?! energy into your own business, and you're sure to see results!   

Resources From This Episode:

• E & H Fairy Hair on Instagram
• Hair of the Dog Summit (Sept. 13-15)
• Hair of the Dog Academy
• Free Hair of the Dog Community
• Hair of the Dog Elevate

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.