Making a Marketer

Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann


Listen Later

Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting!

"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."

Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that! 

"...be brave and put your authentic self in the world... the world needs you."

Our guest...

  • Cass McMann 

Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging.


Because when organizations know better, they do better.

Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.


Cass' Blog - please check it out -- so much good stuff!

Her book reco: You, Inc.- The Art of Selling Yourself by Harry Beckwith and Christine Clifford

We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our

GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

...more
View all episodesView all episodes
Download on the App Store

Making a MarketerBy Megan C. Powers

  • 5
  • 5
  • 5
  • 5
  • 5

5

30 ratings


More shows like Making a Marketer

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,217 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,054 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,892 Listeners

the bossbabe podcast by Natalie Ellis

the bossbabe podcast

1,781 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,573 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,312 Listeners

The MeidasTouch Podcast by MeidasTouch Network

The MeidasTouch Podcast

44,368 Listeners

ReThinking by TED

ReThinking

611 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

293 Listeners

New Heights with Jason & Travis Kelce by Wondery

New Heights with Jason & Travis Kelce

16,918 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,416 Listeners

Not Gonna Lie with Kylie Kelce by Wave Originals

Not Gonna Lie with Kylie Kelce

9,849 Listeners