Pest Control Legends

In this episode, Dan Leibrandt interviews Adam Holt, B.C.E.—a 25+ year pest control veteran, board-certified entomologist, and founder of Name.Dat.Bug. Not only has Adam worked at industry giants like Terminix, but he’s also amassed over 500,000 TikTok followers and 12 million+ likes through what he calls “gross-out” viral content.

In this interview, Adam breaks down:

- His Path to Half a Million Followers: How he went from 0 to 500K on TikTok (and the exact strategies he used)

- Why “Gross-Out” Content Works: Spiders, bed bugs, roaches—why scary/strange footage skyrockets engagement

- 3 Posts a Day Rule: Why frequent posting is crucial for beating the TikTok algorithm

- Hashtags & Viral Music: How he uses trending hashtags and sounds to hit the For You page

- Practical Filming Tips: Simple gear recommendations, voiceovers, and easy editing so you can create pro-level videos on your phone

- Repurposing Content: Turn one TikTok into Instagram, Facebook Reels, and LinkedIn posts to maximize reach

If you’ve been stuck thinking, “My pest control company is too boring for social media,” this episode is your blueprint to explode your brand presence on TikTok and beyond!

Adam Holt, Founder of NameDatBug Consulting:

TikTok: https://www.tiktok.com/@namedatbug 

LinkedIn: https://www.linkedin.com/in/jadamholtbce/

Instagram: https://www.instagram.com/namedatbug/

NameDatBug: https://namedatbug.com/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends 

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends 

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Adam Holt

05:47 Going Viral: The Secrets Behind Success

10:54 Understanding Gross Out Content

15:10 The Importance of Hooks in Videos

19:03 Practical Advice for Pest Control Owners

24:12 The Rise of TikTok as a Search Engine

30:39 Creating Engaging Video Content

36:56 Generating Content Ideas for Pest Control

40:46 Leveraging Viral Trends in Pest Control

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #tiktok #adamholt #namedatbug

In this debut of Pest Control Legends, Dan Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.

In this episode, Jake reveals:

- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition

- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)

- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)

- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)

- Advanced tactics like retargeting to squeeze more value out of your ad spend

If you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!

Jake Sheldon, Co-Founder of Pest Control Millionaires:

Facebook: https://www.facebook.com/jake.sheldon.7

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Pest Control Millionaires: https://pestcontrolmillionaires.com/

Dan Leibrandt, Host of Pest Control Legends:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends 

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends 

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Jake Sheldon

03:57 Common Mistakes in Facebook Advertising

07:01 Creating Irresistible Offers

10:02 Understanding Cost Per Lead and Acquisition

13:09 Ad Content: Images vs. Videos

23:51 Disruptive Marketing in Pest Control

28:48 Understanding Pain Points in Pest Control Sales

34:34 Building Data for Effective Facebook Ads

38:01 Lead Management and Follow-Up Strategies

42:47 The Power of Retargeting in Advertising

46:31 Pest Control Millionaires Program

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #pestcontrolmillionaires #pestcontrolfacebookads #facebookads