In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising, the importance of budgeting for leads, and the critical role of SEO in marketing. He emphasizes the need for ethical marketing practices and the significance of branding in achieving long-term business success. Bannister also introduces a new marketing strategy for 2025 that focuses on omnipresence and hyper-targeting to enhance brand recognition and customer engagement. In this conversation, Jonathan Bannister and Danny Leibrandt discuss the critical aspects of branding, marketing strategies, and the importance of customer experience in the home services industry. They emphasize the need for businesses to adapt to new generations, particularly through platforms like TikTok, and the necessity of creating engaging video content.- Jonathan emphasizes the importance of understanding client goals and metrics.- He believes in being a consultant rather than just a service provider.- Understanding the true cost per acquisition is vital for business growth.- Ethical marketing practices are crucial for client trust.- Branding significantly impacts customer recognition and loyalty.- Video content is vital for building brand awareness and trust.- Omnipresence in marketing helps businesses stay top of mind.- Targeted marketing strategies can enhance local business visibility.- Building relationships in the community can lead to organic growth.- Customer experience should be prioritized in service delivery.- Building trust through transparency is vital.- Lifetime value of customers should be a focus for businesses.Jonathan Bannister, Founder of Cornerstone Marketing Solutions:
LinkedIn: https://www.linkedin.com/in/jonathanbannister-/
Facebook: https://www.facebook.com/jonathan.bannister.33/
Instagram: https://www.instagram.com/jonathanismarketing/
Top Serv Digital: https://topservdigital.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Jonathan Bannister 12:01 Transition from Law Enforcement to Marketing23:48 Building Cornerstone Marketing Solutions35:49 Understanding Client Goals and Metrics39:04 The Importance of SEO and Ethical Marketing45:39 Branding: The Key to Long-Term Success52:00 Omnipresence in Marketing: A New Strategy for 202501:06:41 The Importance of Brand Recognition01:15:30 Enhancing Client Onboarding Experiences01:23:03 Building Trust Through Customer ExperienceAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #homeservicemarketing #SEO #digitalmarketing #branding #marketingstrategy #videocontent #homeservices
