Do you see yourself as playing a vital role in the health of the pet care industry? To ensure a robust future, we can all be ambassadors for professional dog walking and pet sitting. Jamie Migdal, founder of Fetchfind!, joins the show to share her vision for the future of pet care. From collaborative approaches to pushing the limits of our own education, Jamie believes we can all make our mark on the legacy of pet sitting. She also discusses how in order to decrease competition, there needs to be an increase in the consumer base. By being advocates for pet owners, we help bring more people, pets, and profits to our businesses.

Main topics

• Getting unstuck
• Growing recognition
• Role of continuing education
• Building a legacy

Main takeaway: There is room for creative pet care - be inventive with loving care!

About our guest:

Entrepreneur, CEO and Founder with more than 25 years of experience in all aspects of pet industry, including technology, business development, client services, pet care, marketing, and management. Dedicated to further professionalizing the pet care industry via technology and education.

Thanks to founding four startup companies in the pet industry and working hands-on with tens of thousands of clients, Jamie is a thought leader and expert in entrepreneurship and canine behavior.

Links:

David Letterman & Bill Gates: https://www.youtube.com/watch?v=fs-YpQj88ew

www.fetchfind.com

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Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

What do you do with old content? As a busy business owner, your time is precious! You pour a lot of effort into creating content or gaining media attention, so don't waste it! Thankfully, there are many ways to repurpose existing content. From infographics to webinars, highlights to short videos, a single piece of media can be transformed into new methods for targeting market segments, raising your profile, and demonstrating your value.

Main topics:

• You should repurpose content
• Make it easy
• Use Canva!
• Embrace video!

Main takeaway: The key to successful content repurposing is understanding your audience on each platform and tailoring the content to suit their preferences and the platform's unique characteristics.

Links:

https://www.petsitterconfessional.com/episodes/408

https://www.petsitterconfessional.com/episodes/246

https://www.petsitterconfessional.com/episodes/334

https://www.petsitterconfessional.com/episodes/336

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Are you a numbers person? Whether you'd describe yourself as one or not, you run a business, so understanding your numbers is critical! Some people think it's too complicated, others may have an emotional block to diving into them, but the fact remains that you will struggle to make sound decisions without drilling into your books. Anne-Marie Kaden, owner of Tiny Paws Pet Sitting & Tiny Paws Book Keeping, joins the show to share her passion for bookkeeping. She walks us through how good record keeping and number crunching helped her own pet sitting business, and why even knowing a little can be game changing for you. Anne-Marie discusses the different accounting methods, how to choose the right one for you, and even some best practices for using accounting software.

Main topics:

• Managing fast growth
• Relocating
• Accounting methods
• Making informed decisions

Main takeaway: Your mindset matters, even when it comes to your accounting and bookkeeping.

About our guest:

Anne-Marie Kaden has been involved in animal and pet care all of her professional career. She built and ran a successful pet sitting business in North Carolina from scratch to six-figures in just five years. She sold her first business in 2022. Anne-Marie knows and understands the pet care industry intimately and is now operating her second pet sitting business, Tiny Paws Pet Sitting in Colorado alongside her bookkeeping operation.

She holds a BS in Animal Science from Virginia Tech, which provided structure to what has become her life's work. Anne-Marie has worked in both small- and large-animal veterinary hospitals, managed private equestrian barns, taught riding lessons, and worked on ranches as a wrangler and trail guide.

She and her family relocated to Monument, CO in July 2022 from North Carolina seeking bigger mountains and a more active lifestyle. Her husband, two kids and their canine partner, Percy, enjoy being outside, hiking, camping, and kayaking.

Links:

[email protected]

https://tinypawsbookkeeping.com

https://tinypawspetsitting.com

https://www.linkedin.com/company/tiny-paws-bookkeeping

https://www.instagram.com/tinypawsbookkeeping/

https://www.facebook.com/tinypawsbookkeeping

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Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

How can you make the most of unexpected media exposure? We were recently asked to be on a local TV program to talk about our business, so on this episode, we discuss how you can make the most of unexpected media exposure. We also share why you need to be intentional with your business interactions, connect others with your message, and understand that your business is highly visible in your community.

Main topics:

• Embrace visibility as a business
• What you post matters
• Preparing for TV
• Know your messaging purpose

Main takeaway: As a business, your actions, posts, and responses are seen by other people, so always be professional.

Links:

https://www.petsitterconfessional.com/episodes/188

https://www.petsitterconfessional.com/episodes/276

https://www.petsitterconfessional.com/episodes/372

https://www.petsitterconfessional.com/episodes/382

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

What kind of emergencies are you prepared for? While we may focus on natural disasters, lost pets, or medical emergencies, what about you? After going through a severe medical emergency, Amy Sparrow had to make drastic changes to her business, Fur Kid Sitting & Services. Amy shares how having a multi-year business plan allowed her to accelerate a brand new business structure. From growing a network, to addressing your personal risks, Amy stresses the importance of getting a plan in place today. She also explains why it's critical to give back to the community.

Main topics:

• Building your network

• Business planning

• Planning ahead

• Giving back

Main takeaway: A 'knock on wood' policy is one you hope to never use, but will be glad you have it if the need arises.

About our guest

Amy Sparrow is the president of the National Association of Professional Pet Sitters and owner of Furkid Sitting and Services. She began her business in 2013 to provide quality, loving care for animals in her community. Amy is a volunteer with a local animal rescue and has been fostering animals for over a decade. She understands the importance of providing continuity of care for both pets and their owners, and strives to create a stress-free environment for all her clients. When she's not caring for animals, you can find her cheering on her favorite sports team or spending time with her furkids and friends.

Links:

[email protected]

[email protected]

https://furkidsitters.com

https://www.facebook.com/furkidsitters/

https://www.instagram.com/furkidsitter/

https://www.score.org

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Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Peaceful Pet Music - Calm Music for Pets

🎶💜 From peaceful melodies to soothing nature sounds, this channel is your go-to spot when your pet is anxious and you don't know where to turn.💜🐾

Subscribe now at https://www.youtube.com/@peacefulpetmusic

How do you handle stressful situations? From acute to chronic, we encounter all sorts of situations in running our business. As a business owner, we're obligated to not just take care of stressful situations and emergencies, but also communicate and help others through it as well. We break down how to cope with stress in the moment. We give several strategies for effective communication and also how to plan for after the emergency is taken care of.

Main topics:

• Knowing yourself

• Handling the adrenaline

• Be concise

• Listen actively

• Prepare for afterwards

Main takeaway: Planning isn't just for the moment of stress/emergency. It's also for the countless moments afterwards that you have to be ready for.

Links:

Buy PSC Merch

Give us a call! (636) 364-8260

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Email us at: [email protected]

Full show notes and transcript

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❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

Podcast Disclosure

Advisory services offered through RPA Wealth Management, a registered investment advisor. Content provided for informational purposes only. It should not be construed as an offer to buy or sell, or a solicitation of an offer to buy or sell securities. A professional financial advisor should be consulted before implementing any investment strategy.

Do you have an exit plan from your business? While it may feel like you'll be working for the rest of your life, you will stop working eventually. Having an exit plan means taking the time to step out of your business in some way. Joshua Winterswyk, Certified Financial Planner with RPA Wealth Management, shares the strategies for exiting your business well. Josh walks through the various options you have as the business owner. He also discusses why you should build a strong team to guide you through the process.

Main topics:

• What is exit planning

• What are our options

• Common misconceptions

• Building a team

Main takeaway: When should you start planning to exit your business? Today!

About our guest:

Joshua had planned to study medicine—until a high school economics course changed his mind. That course ignited a passion for personal finance that propelled him to earn degrees in business and finance. After graduating from CSUSB, he launched his career in finance at Citibank—but soon realized it wasn't quite what he wanted. Though he appreciated the wide-ranging experience the job provided, he wanted to help people more comprehensively than his work allowed. That's when his mentor and RPA's founder, Brent Pasqua, reached out to him. Today, Joshua helps clients achieve their goals by offering the comprehensive financial planning he had long envisioned. As an advisor, he helps meet the financial and investment needs of clients, including retirement planning, budgeting, and insurance analysis. He loves the process of putting a plan together that his clients can easily understand and deepened the impact he can have. Joshua attained his CERTIFIED FINANCIAL PLANNER™ designation. Joshua lives in Upland, CA with his wife, Brooke, their son Cruz, and their dogs, Memphis, and Mila. A lover of all thing's sports, he is a Los Angeles Football Club season ticket holder and a member of the American Outlaws, the supporters club for the U.S. men's national soccer team. When he's not cheering on his favorite teams, he and his wife enjoy days in L.A. with Cruz, Memphis, and Mila and trying out new restaurants, breweries, and wineries. FUN FACTS Enjoys the global diversification of his pups, an American Boston terrier and French bulldog. Loves the variability of a dance floor, especially when 80's are playing. Goes all in for soccer and is an American Outlaw and LAFC season ticketholder.

Links:

Previously on: https://www.petsitterconfessional.com/episodes/289

[email protected]

https://rpawealth.com/joshua-winterswyk/

The podcast: https://rpawealth.com/podcast/

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Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months

Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days

How do you plan your visits? While not every visit is the most complicated, every detail still matters. To ensure you don't miss a thing, and that the client's expectations are met, preparation is key! We break down the 5 big buckets of information you need from each client. We then walk through the process of turning that information into a well organized (and time budgeted) visit!

Main topics

• Why you should prepare
• 5 buckets of information
• Time budgeting
• Prioritizing well

Main takeaway: Preparing doesn't just help the first time you care for a client, it helps ensure a high level of consistency and quality each time you care for them!

Links:

Buy PSC Merch

Give us a call! (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

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Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

How do you keep clients coming back over and over? Candace D'Agnolo, from Pet Boss Nation, joins the show to discuss how to create raving fans of your business. Candace breaks down strategies for building long-lasting relationships with clients, and how to help them fall in love with your services. She also shows us ways to increase the perceived value of your business, while anticipating your client's needs. Finally, Candace encourages us to implement follow-up services as a way to keep clients invested and engaged.

Main Topics

• Building lasting relationships
• Increasing perceived value
• Anticipating needs
• Follow-up services

Main takeaway: If you approach your clients from a place of service - it's never selling.

About our guest:

From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world, Candace has experienced first-hand the extreme struggles and ultimate successes of pet entrepreneurship since 2004.

The one thing she wished she had but couldn't find was a support system of industry peers who believed in community over competition, mentors who could guide her, and a resource for the best marketing ideas around.

Candace owned and operated three brick and mortar pet businesses with 27 employees before she turned 30 called Dogaholics. And by the time the recession rolled around in 2010, she was buried in debt--to the tune of $400,000. WOAH. Despite the outward appearance of success, her health, wealth and happiness were so far out of reach, she wondered when she'd ever see them again.

But then, the tide changed. She invested in the support she desperately needed from mentors and went on to hit the multiple 7-figure revenue mark. Even after selling three pet businesses, one to Bentley's Pet Stuff and another to Destination Pet (together totaling a multiple 7 figure exit), her proudest moment was actually going from a negative $5,000 in the bank on the regular to three months worth of business expenses saved. It proved she was on the right track and could do anything!

Her original brick and mortar retail pet supply stores transformed into multiple revenue streams including retail, grooming, doggy daycare, boarding, training, dog walking, play park memberships, online informational products, books and merchandise.

Pet Boss Nation was founded in 2017 because Candace knew the pet industry was craving connection, needed leadership from the trenches and some business secrets to add to all the love of health and wellness knowledge for animals!

Having created a community from 0-4,000+ in a short amount of time, Candace and the Pet Boss Nation team now teach business growth strategies through coursework, seminars, private sessions, brand partnerships, one-on-one sessions, and through industry magazine columns, webinars and blogs.

Links:

petbizbootcamp.com

petboss.com

Pet Boss Club

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National Association of Professional Pet Sitters

www.petsitters.org

What does the life of a pet sitter mean to you? We're celebrating 400 episodes by reflecting on 5 major lessons we've learned about the life of a pet sitter. Pulling from over 200 interviews, we share what it means to be a pet sitter, and the best advice we've learned. We're so thankful for you listening and are so excited for another 400!

Main topics:

• Our story

• 5 lessons

• Remaking yourself

Main takeaway: Ultimately, the life of a pet sitter is what YOU make it!

Links:

Buy PSC Merch

Give us a call! (636) 364-8260

Follow us on: Instagram, Facebook, Twitter

Email us at: [email protected]

Full show notes and transcript

Sponsored by:

❤️ Our AMAZING Patreon Supporters

Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional