In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him.

In this episode, we cover:

• The most expensive online shopping mistake you’ll hear this week
• How Romy The Brand blends fashion and art, and why Pete’s obsessed
• The one tool that powers TWM’s remote ops, design, and onboarding
• The books that changed how he builds culture
• The bold new move to launch the brand’s own customer-facing app

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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