158 - The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight.   

What To Listen For:

• How a local business course changed her thinking
• Where Michelle's marketing plan went wrong
• Why neighbors saw her pointing a gun at her driveway 👀
• The toilet-plunger decor that elevated her event
• How to capitalize on this "safe" connection-building strategy

You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode!

Resources From This Episode:

• Pets in Focus
• Pets in Focus on Facebook
• Pets in Focus on Instagram
• Know What You're For, by Jeff Henderson (free audiobook with Audible trial)
• *SECRET LINK* to our spreadsheet-sharing party
• Episode 109 - Why You Can't Ignore Video, with Shelley Paulson
• Hair of the Dog Academy
• Free Hair of the Dog Community

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.