Pinterest released their 2023 Q4 earnings report and it’s good news. Today I’ll break down the nitty gritty of what you need to know and not know for your marketing. And why this all means good news for the strength and longevity of the platform. 

The Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content. Having a book can help you land the speaking gig of your dreams,  spark a new funnel of prospective clients,  or take what you already have and create a digital product. But honestly, the book process can be daunting. 

At a conference last year I came across Lulu. I had no idea who they were and struck up a conversation with one of their team members. They had examples of how content creators had taken their expertise and created books, journals, planners, and more. I instantly knew we had to turn our Simple Pin Planner into a physical copy. 

Whether you already have content prepared or you’re starting from scratch, either way, getting your expertise into a printed book with Lulu has never been easier and more profitable. Their e-commerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. We use the Shopify integration and it’s slick! You keep 100% creative control, 100% of your customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. 

Pinterest recently announced their financial results for Q4 of 2023 and held their Quarterly Earnings Call to discuss the state of the company. Let’s take a look at some of the highlights.
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