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In 2020, one of the world’s most iconic restaurant brands began a journey to find its brand DNA. The result: Become the “Pizza Lover’s Pizza.” From creating distinctive, modern brand communications to becoming the unofficial pizza of pop culture to leading on tech, Pizza Hut president David Graves joins QSR editor Danny Klein to discuss the game-changing evolution, and why the best is still to come.
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In 2020, one of the world’s most iconic restaurant brands began a journey to find its brand DNA. The result: Become the “Pizza Lover’s Pizza.” From creating distinctive, modern brand communications to becoming the unofficial pizza of pop culture to leading on tech, Pizza Hut president David Graves joins QSR editor Danny Klein to discuss the game-changing evolution, and why the best is still to come.
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