Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.

For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivot

In this episode you will hear: 

• How Pizza Pilgrims transited from a street vendor into a chain of restaurants 
• How to establish employee retention programs within the hospitality industry 
• The process of creating mailable pizzas and moving a restaurant online 

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