Respect The Process

PJ Pereira Is Redefining Creativity: Exploring the Transformative Power of AI in Advertising.


Listen Later

My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. As co-founder of Pereira O’Dell, he has led groundbreaking AI-driven campaigns (see: Coca Cola's ai made "Holidays Are Coming") that push the boundaries of modern marketing. A thought leader in the industry, PJ explores how AI enhances creativity, shaping the future of advertising and branded content. Beyond marketing, he is also an accomplished author, bringing his storytelling expertise to both fiction and emerging AI narratives.

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE '25 Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it's so special, I'd prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES - DIRECT WITH CONFIDENCEEach of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND - MY MENTAL PERFORMANCE EXILIR - SAVE w BRADY20Save hugely on Magic Mind with this link. — This link is the way. 

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

...more
View all episodesView all episodes
Download on the App Store

Respect The ProcessBy Jordan Brady

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

110 ratings


More shows like Respect The Process

View all
The Business by KCRW

The Business

661 Listeners

The Treatment by KCRW

The Treatment

607 Listeners

Design Matters with Debbie Millman by Design Matters Media

Design Matters with Debbie Millman

1,227 Listeners

99% Invisible by Roman Mars

99% Invisible

26,120 Listeners

Scriptnotes Podcast by John August and Craig Mazin

Scriptnotes Podcast

2,402 Listeners

Song Exploder by Hrishikesh Hirway

Song Exploder

5,880 Listeners

Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing by Filmmakers Matt Enlow & Oren Kaplan

Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing

256 Listeners

The Director’s Cut - A DGA Podcast by Directors Guild of America

The Director’s Cut - A DGA Podcast

711 Listeners

The No Film School Podcast by No Film School

The No Film School Podcast

422 Listeners

IndieWire's Filmmaker Toolkit by Chris O'Falt

IndieWire's Filmmaker Toolkit

96 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,298 Listeners

The Screenwriting Life with Meg LeFauve and Lorien McKenna by Meg LeFauve & Lorien McKenna

The Screenwriting Life with Meg LeFauve and Lorien McKenna

918 Listeners

Team Deakins by James Ellis Deakins, Roger Deakins

Team Deakins

1,091 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

926 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

966 Listeners