I've often compared building a website to building a house.

You can tear it down and rebuild from the ground up. You can gut it to the studs, putting in all new plumbing, electric and HVAC. You can renovate a few rooms. Or you can simply put on a fresh coat of paint.

But how you do which approach makes sense for your website? What are the signals that tell you it's time to at least do something?

And how do you plan for a website that's not just a digital brochure, but instead a tool that drives meaningful, measurable impact for your business?

My two guests today, Gorilla 76 Digital Creative Director Randall Zaitz and Gorilla 76 Head of Performance Marketing Kevin McClary, have collectively been a part of countless website projects for B2B manufacturers. And they're here to break all of this down.