Today in the business of podcasting:

• SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of the event.
• The Alliance for Measurement in Podcasting unveiled its first unified impression framework for audio and video podcasting, ratifying four cross-platform exposure definitions to give advertisers and publishers a shared basis for measuring podcast inventory across audio and video.
• Tom Webster's latest Sounds Profitable article reflects on a year of deepening AI use, arguing that the real question for creators is not whether AI was involved but whether they are proud of what they made.
• Both Sport Social Network and Quill + CoHost have new articles this week in the Sounds Profitable thought leadership article series.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.