Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.<br><br><a href="https://soundsprofitable.com/the-download/podcast-ads-addressing/" target="_blank" rel="noreferrer noopener">Find links to every article mentioned right here on SoundsProfitable.com</a>

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr. Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.<br><br><a href="https://soundsprofitable.com/the-download/podcast-ads-addressing/" rel="noopener noreferrer">Find links to every article mentioned right here on SoundsProfitable.com</a>

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

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