Dustin breaks down the simplest marketing plan for coaches, consultants, and service providers to achieve six, multi-six, or seven figures—without feeling like a marketer. Drawing from his experience building multiple seven-figure businesses (including 7 Figure Leap, Fire Creek Snacks, and Engaged Marriage), Dustin reveals a two-part system that's worked for over 250 clients: strategic podcast guesting once per week and forming one deep marketing partnership per month. He explains why being good at what you do doesn't require being good at traditional marketing, how to select the right podcasts with the right stories and calls to action, and how to identify which podcast relationships should evolve into deeper partnerships like guest trainings, email swaps, summit speaking, and co-hosted webinars. Dustin shares real examples from his partnerships with Pat Flynn, Nathan Barry, Justin Welsh, and others, demonstrating how this relationship-based approach creates a sustainable, enjoyable business that generates consistent leads and sales while staying in your zone of genius.

Chapters:

1. (00:00:00) - The Simplest Marketing Plan for Coaches and Consultants
2. (00:01:00) - You Don't Need to Be a Marketer to Succeed
3. (00:02:00) - The Two-Step Marketing System That Built Multiple 7-Figure Businesses
4. (00:04:00) - Podcast Guesting Once a Week: The Foundation
5. (00:06:00) - The Five P Framework for High-Quality Podcast Appearances
6. (00:07:00) - Going Deeper: Marketing Partnerships Explained
7. (00:09:00) - Types of Partnerships: Guest Training, Email Swaps, and Speaking
8. (00:11:00) - Real Example: How One Podcast Led to Multiple Partnerships with Pat Flynn
9. (00:16:00) - The Frequency Formula: One Podcast Per Week, One Partnership Per Month
10. (00:19:00) - How to Get Started with the Podcast Profits Accelerator

Links and Resources

1. Dustin on LinkedIn
2. 7 Figure Leap

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