With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.

Podcasting has reached mainstream status, with 55% of Americans consuming a podcast monthly, and industry leaders are now expanding their presence beyond podcast-specific events into major global advertising and marketing conferences. Sounds Profitable is driving this growth by placing podcasting content at high-profile venues like SXSW, Advertising Week Europe, and Cannes Lions to attract brand strategists, media buyers, and agency decision-makers. A key opportunity remains the roughly 25% of American adults who have never tried podcasting, representing a significant untapped audience for podcast content creators and advertisers.

• Written by Tom Webster
• Edited and narrated by Gavin Gaddis
• Text and audio edited by Gavin Gaddis

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Find the full article here on Sounds Profitable.