Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Takeaways

Know your topic and the common questions related to it when appearing as a podcast guest.
Create a lead magnet to answer those questions and generate leads.
Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.
Use a clear call to action and set up landing pages to capture leads effectively.

Chapters

00:00 Introduction and Goal of Podcast Guest
00:43 Step 1: Know Your Topic
01:39 Step 2: Identify Common Questions
02:34 Step 3: Answer Questions with a Lead Magnet
03:02 Types of Lead Magnets
05:20 Step 4: Create the Lead Magnet
05:49 Step 5: Fill the Sales Funnel
06:19 Awareness Stage
07:17 Interest Stage
07:46 Consideration Stage
08:44 Conversion Stage
12:35 Advocacy Stage
13:03 Call to Action
14:27 Setting Up Landing Pages
15:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Most podcasters have yet to take steps toward legally protecting the business and brand behind their podcast. That's because the legal side of content creation seems complex and intimidating, but it doesn't have to be! In this episode, Gordon Firemark (The Podcast Lawyer™) explains how an LLC can protect your content while legitimizing your podcast and even save you money! Get ready to learn how you can benefit from using an LLC to lay a solid foundation for your podcast!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

Takeaways

Podcasters should consider their podcast as a business and be aware of the risks they face.
Forming an LLC can provide liability protection, flexible management and financial structures, potential tax benefits, and increased credibility.
Alternatives like insurance and strong contracts can be viable options if an LLC is not the right fit.
Consultation with a lawyer and tax advisor is recommended when considering forming an LLC.

Chapters

00:00 The Importance of Considering Your Podcast as a Business
02:06 Risks Faced by Podcasters
03:02 The Need for Legal Protection
03:58 What is an LLC?
05:24 Benefits of Forming an LLC
07:19 Considerations for Not Forming an LLC
09:10 Steps to Forming an LLC
13:25 Reflection and Consultation
13:53 Summary and Closing Thoughts

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/271

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Every day, people give up on podcast guesting. Those who quit report that they didn't see results from being a guest, and the extra stress/demand on their time was not worth it. This one-and-done mindset toward podcast guesting will not get you far, but there is an alternative! In this episode, Patty Block shares how you can build a system around podcast guesting that reduces stress while maximizing results. Get ready to unleash the benefits of a podcast guesting system!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270

Takeaways

Set clear goals for podcast guesting, such as building relationships with hosts, raising visibility, and developing reusable content.
Realize that a one and done strategy is not effective in podcast guesting.
Develop a system for podcast guesting that includes three stages: before, during, and after the interview.
Pay attention to the after stage, as it can be the most powerful in terms of promoting the episode and engaging with the audience.

Chapters

00:00 Introduction
00:28 Goals of Podcast Guesting
01:25 Realization of One and Done Strategy
02:23 Building a System for Podcast Guesting
03:50 Three Stages: Before, During, and After
05:15 The Power of After the Interview
06:13 Developing Content from the Recording
07:39 Collecting and Filing the Recording
08:09 Editing the Recording
09:09 Setting Standards for Video Clips
11:02 Distributing the Video Clips
13:55 Engaging with Podcast Hosts and Network
15:22 Benefits of a Systematic Approach
16:05 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/270

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Do you ever feel like you're fighting an uphill battle with your podcast? How about the feeling that you're never gaining any substantial traction? If you're not seeing the results you expected from your podcasting efforts, it's time to make a change! In this episode, Chase Neely explains how you can break your podcast out of stagnation and into a position of thriving. Get ready to learn how to improve and reinvent your podcasting strategy to position for a huge response!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/269

Takeaways

Take a 30,000-foot view of your podcast to identify areas for improvement.
Adopt a mindset of improving or inventing until you get a huge response.
Rethink your podcast strategy and software to optimize growth and reduce costs.
Focus on incremental improvements to have a compounding effect on your podcast's growth.

Chapters

00:00 Introduction and Background
01:11 The Importance of Taking a 30,000 Foot View
03:08 The Mindset Shift: Improve or Invent for a Huge Response
04:36 Case Study: Doubling Downloads and Cutting Costs
08:22 Innovating and Testing for Growth
09:21 The Power of Incremental Improvements
10:49 Summary and Call to Action

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/269

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Do you feel lost in the crowd with so many people guesting on podcasts these days? Do you worry that you're just another voice on another podcast? There's something you can do to ensure this isn't you! In this episode, John Duffin explains how you can become an iconic podcast guest who leaves a lasting impression. By focusing on the fundamentals, you'll become a more confident speaker that listeners want to work with. Get ready to optimize your communication skills and "wow" listeners!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268

Takeaways

Authenticity and differentiation are key in delivering a message that sets you apart.
The Navy SEAL's Body of Evidence Technique, a breathing technique coupled with a mindset, can help center yourself and overcome fear and imposter syndrome.
Preparation is crucial for effective communication as a host or guest on a podcast.
Avoid fillers and up-speak by staying focused in conversations and using your authentic voice with confidence and engagement.
Sit up, use your authentic voice, and maintain good body language to enhance your communication during podcast episodes.

Chapters

00:00 Optimizing Communications by Leveraging Your Voice
01:12 The Arc to Authenticity
02:03 The Navy Seals Body of Evidence Technique
06:14 Preparation is Key
08:43 Avoiding Fillers and Focusing on the Conversation
11:07 Avoiding Up-Speak
14:27 Game Day Physicality
16:50 Getting Your Message Received

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/268

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

Takeaways

Social media should be used to build a community around your podcast, not just for self-promotion.
Understand your audience and tailor your message to each platform.
Use the four post strategy to create a variety of content that engages and attracts listeners.
Focus on building relationships and having conversations with your audience.

Chapters

00:00 Introduction
00:42 The True Intention of Social Media
02:11 Understanding Your Audience
03:08 Different Platforms, Different Strategies
05:04 The Four Post Strategy
08:02 Building a Community
09:27 Actionable Posts
11:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Podcast guesting has become the most valuable form of content marketing and relationship building. As a result, getting booked has become hyper-competitive, and getting a return on investment from guesting is growing in complexity. But this doesn't have to be the case for you! In this episode, Beate Chelette explains 3 ways to gain a greater return on investment from podcast guesting. Get ready to take control of your podcast guesting in innovative ways to yield extraordinary results!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266

Takeaways

Podcast guesting is a powerful growth strategy for businesses.
Consistency and alignment with the host's audience are key to successful podcast guesting.
ROI and monetization should be considered when investing in podcast guesting.
Building relationships and partnerships through podcast guesting can lead to new opportunities.

Chapters

00:00 Introduction and Overview
02:20 Secret #1: Podcast Guesting as a Growth Strategy
06:09 Secret #2: ROI and Investment in Podcast Guesting
09:02 Secret #3: Maximizing the Power of Being a Podcast Guest
13:44 Conclusion and Call to Action

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/266

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

If you've ever interviewed a guest on a podcast about their life and work, you know that interview is far more than an innate ability; it's a challenging skill to master! In this episode, former journalist and long-time podcaster Michael Ashford explains how to master your interview technique to create powerful conversations that listeners want to listen to on repeat and share with their friends. Get ready to excel as an interviewer and create content that listeners will want to binge!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265

Takeaways

Approach interviews with a curious mindset rather than assumptions and opinions.
Avoid asking lengthy questions and focus on asking shorter, more to-the-point questions.
Take notes during the interview and refer back to interesting points for follow-up questions.
Listen to oneself and analyze interviews to identify areas for improvement and celebrate successes.
Master the art of the interview by clarifying, interrupting sparingly, giving space, and tying up loose ends.
Find your own interviewing style that reflects your show and preferences.

Chapters

00:00 The Worst Question I Ever Asked
02:08 What Went Wrong in the Interview
03:56 The Issue of Lengthy Questions
05:25 Basics of Interviewing
07:18 Mastering the Art of the Interview
08:14 Preparation and Patterns
09:14 Clarifying and Flowing Between Questions
10:13 Interrupting and Giving Space
11:42 Silence and Tying Up Loose Ends
13:36 Finding Your Own Interviewing Style

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/265

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

Whether you're a podcast guest or podcast host, gleaning insights into the future of podcasting and where the industry is heading is an essential part of your podcasting journey. In this episode, Alex Sanfilippo is joined by podcasting influencer Chris Krimitsos, who shares what he's seeing happen in podcasting right now, along with his predictions for the future of this great medium. Get ready to learn what you need to do to continue to succeed in podcasting on either side of the microphone!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/264

Takeaways

Podcasting started as a pure medium with no corporate involvement but has now grown into a vibrant and supportive community.
Podcasters should be aware of the different platforms and the importance of owning their RSS feeds to protect their content.
Community plays a crucial role in podcasting, providing support, education, and networking opportunities for podcasters.
The future of podcasting includes consolidation of tools and software, as well as the potential for AI tools to replace niche players.
Podcasting offers unique opportunities for monetization, with host-read ads and loyal listeners.

Chapters

00:00 Introduction and Appreciation
01:49 Building Community in Podcasting
02:13 Past of Podcasting (2015)
03:08 Early Origins and Monetization
04:33 Podfest and Growing Podcasting Community
07:17 Present State of Podcasting
08:43 Importance of Community in Podcasting
10:05 Different Platforms and RSS Ownership
12:30 Regulations and Protecting Podcasting
13:48 Consolidation of Podcasting Tools
15:36 Podfest and Building Community
18:17 Importance of Community for Podcasters
19:41 Shift in Podcasting Tools and Software
24:01 Future of Podcasting at the High End
26:18 Monetization and Advertisements
27:42 Future Growth and Integrity in Podcasting
30:09 Podcasting's Loyal Listener Base
31:07 Closing Remarks and Appreciation

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/264

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)

As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and skyrocket your impact and influence!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263

Takeaways

Shift your focus from quantity to quality in podcasting.
Align with your why and think about who you serve.
Join a community of like-minded, quality-first creators.
Stay consistent and avoid compromising quality.
Consider repurposing content to maximize its impact.
Articulate the pain point your podcast solves in a few words.
Measure the success of your podcast by its shareability.
Engage with your listeners and make adjustments based on their feedback.
Have a lot to share about your podcast in various contexts.
Test the quality of your work and ensure it withstands scrutiny.
Produce higher quality content to achieve better results.

Chapters

00:00 The Quantity Mindset
01:06 Shift from Quantity to Quality
02:03 The Shift in Social Media
03:23 Quality Over Quantity in Content Creation
04:19 The McLaren Analogy
05:15 Podcasting is Like Taking the Stairs
06:14 Finding Your Capacity
07:11 Consistency is Key
09:04 Joining a Quality-Focused Community
09:58 Repurposing Content
11:48 Articulating the Pain Point
13:13 Getting Your Quality Right
14:38 Testing the Quality of Your Work
15:02 Producing Higher Quality Content

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/263

🎁 Want 9 quick ways to level up as a podcast host, guest, or agency? Visit https://PodMatch.com/Free! (No signup required)