Podcasting Made Simple

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For many new organizations and entrepreneurs, marketing ends up turning into a time-wasting mess. In today’s episode, I am bringing back a friend of the podcast, Scott Miller. Scott served the Franklin Covey group as their CMO for many years, and he is also the author of multiple best-selling books, including marketing Mess to Brand Success that we will be talking about in this episode. Today, Scott is going to share 4 ideas with us that will help us turn our marketing efforts into successful strategies to grow our brands!

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In order to grow a successful business, it takes a healthy team working together to achieve a unified mission. But, most small businesses struggle to pass a certain point of growth, due to the inability to retain talent. Today, I am talking with Adrian Gostick. Adrian is the author of the book titled Anxiety at Work. In this episode, Adrian explains to us that anxiety is one of the leading causes of employee turnover; and that if we wish to build a unified team that is positioned for business growth, we need to create a lower anxiety work culture!

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When thinking about experiencing oversized results in business, most of us believe that we need to have a big creative or innovative idea. But history show’s us that this isn’t the case. In fact, it’s small everyday innovations that drive oversized long-term results. In this episode, I am talking with Josh Linkner. Josh is the author of the book titled, Big Little Breakthroughs. Throughout our conversation, Josh explains how we can set ourselves up for long-term success by focusing on small daily innovations and creative actions!

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Do you ever feel like you’re excelling at work but failing in your personal life? We all know this, but often seem to forget it, Life is about more than just work. But it takes a conscious effort to experience some form of balance along the way. In this episode, I am talking with Michael Hyatt about his book, Win at Work and Succeed at Life. Michael refers to this as the path toward the Double Win, where you don’t have to choose between career achievement and your family, health, and personal interests.

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How do you measure success for your life and business? Many of us, myself included, get fixated on what other people tell us are the proper metrics for success, but I’ve learned this is often misleading. In today’s episode, I am talking with a mentor of mine, Tom Rossi. Tom is the co-founder of Buzzsprout, a podcast hosting provider. The idea for this episode came from a conversation I was having with Tom where he was providing guidance for me in my business venture. Because it was such a valuable conversation, we decided to record it so I could share it with you. Enjoy this insightful conversation with Tom Rossi!

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The number one thing that holds people back in life is fear. I’ve watched it happen time and time again with entrepreneurs, they begin seeing success but are afraid to leave the comfort of the 9-5 job or others never even launch their dream business because of fear of what people will think. But today’s guest has a few practical ways you can begin overcoming this fear and stepping more into your genius. His name is Dr. Gay Hendricks. He’s been seen on Opera’s show multiple times along with many other TV shows and hundreds of popular podcasts. We get into more of his achievements during the episode, as we talk through his book, The Big Leap. Get ready to conquer your fear and take life to the next level!

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According to Harvard Business, more than 75% of startups fail. To help ensure this doesn't happen to us, today’s guest is Tom Eisenmann. Tom has been a Harvard Business School professor for the past 24 years. During this time Tom has guided over 1,000 Harvard Business students and alumni as they launched new ventures including Stich Fix, Cloudflare, and Oscar Health. However, along with the many successes, Tom has seen his share of failures. For this reason, Tom wrote the book titled Why Startups Fail where he does a deep dive into the most common reasons for startup failures. Get ready to better learn how to succeed together, here is my conversation with Tom Eisenmann.

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Chapters

00:00 Introduction to Startup Failures
05:52 Understanding Bad Bedfellows
16:46 Exploring False Starts
22:33 The Dangers of False Positives
29:56 Navigating Failure Gracefully

Takeaways

75% of startups fail, highlighting the importance of understanding failure.
Defining what constitutes a startup and failure is crucial.
Domain experience is vital in industries like apparel design.
False starts can waste valuable time and resources for entrepreneurs.
Listening to customer needs is more important than pitching ideas.
False positives can lead to misguided expansions and investments.
Early adopters' needs may differ from mainstream customers.
A graceful shutdown can preserve relationships and integrity.
Self-reflection after failure is essential for growth.
Conventional wisdom should be questioned and not followed blindly.

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Have you intentionally created your business’s avatar? By defining and knowing this single most ideal customer, you’re positioning yourself for uncommon success in your entrepreneurial journey. In this episode, I’m talking to the podcasting legend, John Lee Dumas. He’s the host of Entrepreneurs on Fire and he’s also the author of The Common Path to Uncommon Success. JLD explains how to create the ideal customer avatar for your business! Here is my conversation with my friend, John Lee Dumas.

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Chapters

00:00 Introduction to Podcasting Insights
01:25 The Importance of Defining Your Avatar
04:05 Understanding Your Avatar
07:29 Creating Your Avatar: A Step-by-Step Guide
09:25 Diving Deeper into the Avatar: Jimmy
12:05 Overcoming Resistance to Defining an Avatar
14:01 Engaging with Your Audience
17:18 Learning from Failures
20:08 Real Conversations: The Key to Success
23:39 Value Over Profit: The Entrepreneurial Mindset

Takeaways

Defining your avatar is crucial for business success.
Your avatar serves as a guiding star for decisions.
Stop overthinking and start creating your avatar.
Engage with your audience to refine your avatar.
Your avatar may evolve over time; adapt as needed.
Real conversations with your audience are essential.
Avoid listening to cheerleaders; seek genuine feedback.
Value creation should precede profit-seeking.
Learn from failures to improve future endeavors.
Consistency in providing value builds trust and success.

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While you’re networking or meeting with a business contact or friend, are you more focused on what you can get from the person you’re talking to, or are you focused on the value that you can add to them? In this episode, I am talking with Jordan Harbinger, host of The Jordan Harbinger Show, one of the largest, and fastest-growing, podcasts in the world that was awarded “Best of 2018″ by Apple. In today’s episode, Jordan and I dive into why entrepreneurs should always be giving and why serving others is the key to increasing your value in the marketplace. Enjoy this episode with one of my favorite podcasters, Jordan Harbinger!

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Chapters

00:00 Introduction to Social Capital
06:04 The Importance of Relationship Building
12:09 Real-Life Examples of Networking Success
18:05 Mindset Shift for Social Capital
23:53 Intentional Relationship Building
30:10 Always Be Giving: The Right Mindset

Takeaways

Social capital is referral currency that enhances your reputation.
Building relationships should be done before you need them.
Networking is not just about what you can get, but what you can give.
Real-life examples illustrate the power of networking.
Mindset shift is crucial for effective relationship building.
Intentionality in networking leads to better opportunities.
Always be giving to create a supportive network.
Using tools can help manage and maintain connections.
No interaction is a waste of time if approached with the right mindset.
Digging the well before you get thirsty is essential for success.

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Do you constantly feel overwhelmed with busyness or like your energy is being pulled in a hundred different directions? In this episode I am talking with Greg McKeown, he is the author of the book, Essentialism. Today Greg shares a counter-culture solution for overcoming the constant pursuit of more that this world is always offering us. If done properly, it will lead to greater results and fulfillment in your life and work. Get ready to learn how to become an essentialist!

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Chapters

00:00 Introduction to Essentialism
02:49 The Importance of Exploring What's Essential
05:45 Eliminating the Non-Essential
08:58 Executing with Intent
12:09 The Power of Systems and Residual Results
14:59 Final Thoughts on Essentialism

Takeaways

Essentialism is about focusing on what truly matters.
The undisciplined pursuit of more leads to burnout.
Creating space to explore what's essential is crucial.
Eliminating non-essential tasks can lead to greater productivity.
Execution should be made as effortless as possible.
Systems can help achieve residual results in business.
Asking 'What's important now?' can guide decision-making.
Prioritization is key to effective time management.
The endowment effect can hinder the ability to eliminate non-essentials.
Essentialism is relevant now more than ever due to increased distractions.

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