Podcasting Made Simple

In this episode, Alex Sanfilippo interviews Jay Baer on Hugging your Haters!

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They go over 2 different types of complaints:
1. On-stage
2. Off-stage

They also speak about the Playbook for handling on-stage complaints:

1.     Listen Harder – You have to find where the complaints are, most of the time they are in-direct and may not reach out to you or tag you in their social media post. 

2.     Be Quick – the expectation for response time is fast. 

3.     Respond with Empathy – the reality is that you have no idea what is actually happening in that customers life. Empathy is key to breakthrough in any conversation that has any sort of tension or disagreement in it.

4.     Reply only twice - Don’t get sucked into the argument or conversation. Reply only twice, no matter what they say, or what the circumstances are.

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In this episode, Alex Sanfilippo is talking with Steve Gutzler about how to lead during uncertain times. They go over 3 points from Steve's new book.

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Shift 1 – From Victim to Leader👨‍💼👩‍💼

Shift 3 – From Black and White to High Definition📺

Shift 5 – From Activity to Accomplishment 🏆

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 In episode 054, we are celebrating the first anniversary of the Creating a Brand Podcast! With this celebration we have Alecia Sanfilippo interviewing Alex Sanfilippo on the top 7 steps to building a successful online business.

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#1. PURPOSE

“When you know your WHY you will know your WAY.” - Michael Hyatt

#2. CLARITY

"All organizations start with WHY but only the great ones keep their why clear year after year." - Simon Sinek

#3. FOCUS

“Follow one Course Until Successful” - Robert Kiyosaki

#4. HUSTLE

“Today I will do what others won't so tomorrow I can do what others can't - Jerry Rice

#5. SIMPLICITY

“Simplicity is the ultimate sophistication.” - Leonardo da Vinci

#6. LAUNCH

"Continuous improvement is better than delayed perfection." - Mark Twain

#7. ADJUST AND IMPROVE

“We cannot direct the wind, but we can adjust the sails.” - Dolly Parton

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Have you ever felt buried or paralyzed by the work you have to do on a daily basis? Or have you ever been unsure of what your next move should be in order to continue to grow your business? Mike Michalowicz is going to help us understand where to focus our attention and what move to make that will cause our businesses to grow faster.

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Are you easily distracted? Do you start your day with an idea of how it’s going to go but by the end of it realize you didn’t get everything accomplished? Do you ever wonder where the time goes? If you answer yes to these questions, Nir Eyal has a solution for you. Here's a 4 step methodology that will teach you how to control your attention and choose your life.

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What does indistractable mean?

It is a made-up word. I wanted it to sound like a superpower. If I could have any realistic superpower I would just want to have the power to do what I say I am going to do.

4 step methodology to become indistractable: 📑
1. Master internal triggers
2. Make time for traction
3. Hack back external triggers
4. Prevent distraction

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Discovering purpose and meaning for your life relates to your brand more than you may think. Many people have no idea where to begin and I’ll admit, this is a topic that often-entire books cannot even capture. Today we learn from Sho. He is a man who truly lives a life of meaning and walks in his purpose.

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Alex and Sho go over these questions:
* What is purpose?
* Are passion and purpose the same thing?
* Do you believe that most people are walking in their purpose and don’t recognize it or is it something that you have to intentionally go after?
* What is the correlation between our purpose and our environment?

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What Jeff Bezos has accomplished with Amazon is one of the greatest entrepreneurial accomplishments. This episode explores how he made it happen.

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Alex and Steve discuss the 4 cycles that Steve has found in the Bezos Letters.

1. Test

2. Build

3. Accelerate

4. Scale

They also discuss how these things can help anyone grow their business and how to keep the day 1 mentality that has made Amazon what it is today.

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Effectively raising capital for a business start up and (or) finding donors to fund a meaningful nonprofit is often what will make or break a new project or business. Kara Logan Berlin explains the three most important things we can do to become an effective fundraiser.

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Kara tells us that fundraising is not just for Non-profits. If you want people to do the thing you want them to do, there are lots of ways to get there. A lot of it is the relationship-building you do before you ask for what you want. This goes to everything we do no matter the type of business or people that we work with.

Alex and Kara cover these 3 topics:
#1 The feeling that you have about wealth and money
#2 Relationship Building
#3 How to ask for what you want

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Do you want to start a business that makes money? Or do you want to make more money with your business? I believe you’d answer this question the same way I do, which is YES. Dane Maxwell explains how we can achieve this.

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In this episode, Alex is talking to Dane Maxwell on how to start a business that makes money! Dane started out with less than $200 in his bank account and now how multiple successful businesses! Dane started the interview by telling us that "The day I began to succeed was the day I became completely honest with myself." 🕵

Dane tells us his process of how he has started multiple successful businesses.

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If you want to live a successful and fulfilled life, these 4 distinctions between millionaires and the middle class are for you!

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In this episode, Alex Sanfilippo discusses the book "The 10 Distinctions Between Millionaires and the Middle Class" with the author Keith Cameron Smith.

They focus on 5 of the distinctions:
- Distinction 10 – Millionaires think long term the middle class think short terms
- Distinction 9 - Millionaires talk about ideas and the middle class talks about things and other people.
- Distinction 8 Millionaires embrace change, the middle class are threatened by change.
- Distinction 7 Millionaires take calculated risks the middle class is afraid to take risks
- Distinction 1 Millionaires ask themselves empowering questions middle class people ask themselves disempowering questions

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