This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. <br /><br /><a href="https://soundsprofitable.com/the-download/podcastings-ad-anomaly/" target="_blank" rel="noreferrer noopener">Find links to every article mentioned right here on SoundsProfitable.com</a>

This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitable.com

This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.&nbsp;<br><br><a href="https://soundsprofitable.com/the-download/podcastings-ad-anomaly/" rel="noopener noreferrer">Find links to every article mentioned right here on SoundsProfitable.com</a>

Podcasting's Ad Anomaly, UK Audio Listenership, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcasting's Ad Anomaly, UK Audio Listenership, & More

Podcasting's Ad Anomaly, UK Audio Listenership, & More

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