Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. <br /><br /><a href="https://soundsprofitable.com/the-download/podcasting-attribution-gap/" target="_blank" rel="noreferrer noopener">Find the links to every article mentioned and the full write-up here on our site. </a>

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. <br><br><a href="https://soundsprofitable.com/the-download/podcasting-attribution-gap/" rel="noopener noreferrer">Find the links to every article mentioned and the full write-up here on our site. </a>

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcasting's Attribution Gap, Untapped Rural Listeners, & More

Podcasting's Attribution Gap, Untapped Rural Listeners, & More

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