Podnews Daily - podcast industry news

By Podnews LLC

Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short updat... more

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November 18, 2024YouTube execs to host Q&A
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Just days after Spotify’s video announcement, YouTube has announced that it is to run an online Q&A session on Dec 12. Kai Chuk, Global Head of Podcasting, and Steve McLendon, Podcast Product Lead, will be “spilling the tea on platform updates and answering your burning questions”. The session is free; they’ll be joined by Stephanie Chan, a Strategic Partner Manager for YouTube Podcasts.
Ashley Carman got an interview with Gustav Söderström at Spotify’s Now Playing event last week. In her newsletter, she managed to prise a little more information from him about how the revenue for videos will work - though much is still under wraps - and she notes the tension from some publishers with the announcement.
John McDermott from Calaroga Shark Media is quite critical. For podcasters: “Do video if you wish. Do audio if you wish. But I don’t think this announcement wasn’t meant for you.”
Tech Radar suggests that Spotify “cares more about video podcasts than launching its long-awaited lossless HiFi tier”, adding “Maybe you'll be able to play Spotify Hi-Fi in your flying car”. Ouch.
In Russia, Apple Podcasts has removed a number of Russian-language shows, including a BBC podcast and shows from The Insider and Echos of Moscow. It’s also removed some apps including the US’s Radio Free Europe/Radio Liberty. Podnews is unavailable in Russia, otherwise we’d ask whether people there can get the shows putting the RSS feed directly into Apple Podcasts. We’d be curious to know.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Video’s Rise in Podcasting - NEW Data — Join Tom Webster from Sounds Profitable and Crooked Media's Giancarlo Bizzarro for a FREE webinar on Audio Primes, Video Primes and the role of video in discovery and engagement. Wed. Nov 20 at 2PM ET
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Audiohook, audioBoom, Podscribe, SALT, Cohost, RedCircle, Simplecast, Resound, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Knucklehead Media Group, Libsyn, Acast, Podpage websites, Evergreen Podcasts, Disctopia
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Jonekiri, Tink Media, Truefans, Frequency, The Podcast Haven, SoundStack, Red Seat Ventures, Deepcast Creator, Ausha, Gilded Audio, ARN's iHeartPodcast Network Aust, Storyboard, Huberman Lab, Castbox, Voxtopica, The Roost, Gumball, Ask Ralph Christian Finance, POW PR, Podium , Geopolitics and Empire podcast a, PlayPodcast, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Double Elvis Productions, Lemonada Media, Oxford Road, Headliner, Jam Street Media, Diversion Podcasts, Rephonic, Heartcast Media50, Optimal Living Daily, Wondery, Sonic Influencer Marketing, Castos, Rhapsody Voices, matchmaker.fm, Podcast Taxi, Transistor, Zvook, Ossa Collective, StreamGuys, Content10x, Ad Results Media, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Lower Street, Podcast Movement, Sonix, Podigy, School of Podcasting, Adopter Media, Revolver Podcasts, Edison Research, Signal Hill Insights
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6min
November 15, 2024Trump and Harris’s podcast audience size
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Edison Research has released a study showing the comparative difference between Trump and Harris appearances on podcasts before the election. Trump spoke to over three times the number of listeners, says the data.
Acast has tweaked its free podcast hosting plan. It used to offer unlimited episodes; it now offers up to five; and there are adjustments to website and embed player customisation options. “We're making these changes to ensure we can continue providing reliable, high-quality hosting services for the long term,” said an Acast spokesperson. “Like many platforms, we've found that a balanced approach between free and premium features helps us invest in better infrastructure and support.”
Acast has also launched a campaign showcasing the effort and research that goes into delivering trusted news content. The Podcasts You Can Trust campaign includes videos with Tortoise Media, The Guardian, the FT, The Telegraph and The Times.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Subscribe to the Kat & Moose Podcast! — KAT and MOOSE PODCAST has over 220 episodes exploring the quirks of being human. We call ourselves a MENTAL HEALTH COMEDY PODCAST and won a Signal Award for Best Buddy Podcast. Subscribe today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Steve Lack: Audio, RedCircle, Audiohook, Simplecast, audioBoom, Podscribe, Resound, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, Acast, Libsyn, We Edit Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, Geopolitics and Empire podcast a, Voxtopica, ARN's iHeartPodcast Network Aust, POW PR, Tink Media, Ask Ralph Christian Finance, Jonekiri, Castbox, Gumball, Podium , The Podcast Haven, Frequency, Compliance Podcast Network, SoundStack, Truefans, PlayPodcast, The Roost, Storyboard, Deepcast Creator, Red Seat Ventures, Gilded Audio, Ausha, Podcastpage, Message Heard, Health Podcast Network, Wondery, Headliner, matchmaker.fm, Rephonic, Podcast Taxi, Sonic Influencer Marketing, Rhapsody Voices, Jam Street Media, Heartcast Media50, Diversion Podcasts, Double Elvis Productions, Optimal Living Daily, Blubrry, Lemonada Media, Oxford Road, Zvook, Castos, Transistor, Ossa Collective, StreamGuys, Hear.Here.Singapore, Podcast Partnership, Content10x, Ad Results Media, Cleanfeed, She Podcasts, Adopter Media, Revolver Podcasts, Sonix, School of Podcasting, Podcast Movement, Podigy, Lower Street, Edison Research, Signal Hill Insights
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3min
November 14, 2024Now Playing: Spotify for Creators
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Spotify announced a set of new features for creators at its Now Playing event in Los Angeles, with Gustav Söderström announcing its podcast (and video) hosting platform has been renamed to Spotify for Creators. Eligible creators in the US, UK, Canada and Australia are able to join the brand new Spotify Partner Program, which earns money from podcast audio ads (both on and off the platform), and, from early next year, revenue based on how much your video podcast is streamed by Premium users. (The videos will appear uninterrupted and ad-free for those users).
Eligibility for the Spotify Partner Program requires you to use Spotify for Creators to host your podcast (or Megaphone in some cases); and you need at least twelve episodes, 2,000 unique Spotify users in the last month, and 10,000 streamed hours in the last month. (YouTube, by comparison, needs 1,000 all-time subscribers, but 4,000 streamed hours in the last year.)
Spotify also announced that it’s now possible to upload video clips and video thumbnails for every episode.
The event happened in Spotify’s Los Angeles studios, in front of around 150 creators including Stephen Bartlett, Meghan Trainor, Jay Shetty, Emma Chamberlain and Don Lemon. Halsey played an acoustic set and there were a number of sessions. In one of them, when asked what his favourite thing about podcasting was, Geoff Chow, Head of Podcast Studios at The Ringer, said that it was that podcasts are open. (Admittedly, after saying that his favourite thing about podcasting was Bill Simmons.)
Podnews is here as a guest of Spotify.
On Tuesday, Spotify announced its Q3/24 financials. The company reported record income, record gross margin of 31.1%, and revenue up by 21% year-on-year. It made $32mn profit in the quarter, and is on course to post a yearly profit for the first time. Spotify is now used by 640 million active users every month.
Ad-supported revenue, including advertising in podcasts, grew 6% year-on-year. However, yield appears to be an issue: the company noted that “podcasting advertising was driven by growth in impressions sold, partially offset by softness in pricing.“
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, Resound, Steve Lack: Audio, Podscribe, audioBoom, Simplecast, Audiohook, SALT, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Acast, Disctopia, Libsyn, Knucklehead Media Group, Evergreen Podcasts
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Ausha, Deepcast Creator, Huberman Lab, Storyboard, Ask Ralph Christian Finance, PlayPodcast, Castbox, POW PR, Gilded Audio, ARN's iHeartPodcast Network Aust, Podium , Frequency, Jonekiri, Red Seat Ventures, Truefans, The Roost, Tink Media, Gumball, Compliance Podcast Network, Voxtopica, SoundStack, The Podcast Haven, Geopolitics and Empire podcast a, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Podcast Taxi, matchmaker.fm, Sonic Influencer Marketing, Ossa Collective, Transistor, Wondery, Oxford Road, Heartcast Media50, Castos, Jam Street Media, Diversion Podcasts, Zvook, Double Elvis Productions, Optimal Living Daily, Headliner, Rephonic, Lemonada Media, Rhapsody Voices, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Lower Street, Revolver Podcasts, School of Podcasting, Adopter Media, Sonix, Podigy, Podcast Movement, Signal Hill Insights, Edison Research
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8min
November 13, 2024New Board of Governors for the Podcast Hall of Fame
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The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida.
Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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$97 Podcast Audit! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400!
LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! [email protected]
🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now!
Subscribe to the Kat & Moose Podcast! — KAT and MOOSE PODCAST has over 220 episodes exploring the quirks of being human. We call ourselves a MENTAL HEALTH COMEDY PODCAST and won a Signal Award for Best Buddy Podcast. Subscribe today!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Simplecast, Steve Lack: Audio, SALT, Audiohook, RedCircle, audioBoom, Resound, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Podpage websites, Knucklehead Media Group, Libsyn, Disctopia, We Edit Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Huberman Lab, Deepcast Creator, Ask Ralph Christian Finance, Voxtopica, Podium , Geopolitics and Empire podcast a, Tink Media, Storyboard, Frequency, Castbox, POW PR, ARN's iHeartPodcast Network Aust, Compliance Podcast Network, Gilded Audio, Red Seat Ventures, The Roost, The Podcast Haven, Truefans, Ausha, PlayPodcast, Jonekiri, SoundStack, Gumball, Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Wondery, Transistor, Lemonada Media, Ossa Collective, Heartcast Media50, Castos, Rhapsody Voices, Blubrry, Sonic Influencer Marketing, Double Elvis Productions, Headliner, Jam Street Media, Zvook, Diversion Podcasts, Rephonic, Optimal Living Daily, Podcast Taxi, matchmaker.fm, Ad Results Media, Hear.Here.Singapore, Content10x, Podcast Partnership, StreamGuys, Cleanfeed, She Podcasts, Podcast Movement, Podigy, School of Podcasting, Adopter Media, Sonix, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research
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3min
November 13, 2024New Board of Governors for the Podcast Hall of Fame
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Visit https://podnews.net/update/hall-of-fame-governors-2 for all the links, and to get our newsletter.
The Podcast Hall of Fame has announced a new board of governors. The organisation, which honors excellence and creator success stories in podcasting, has also published its eligibility guidelines; the next Podcast Hall of Fame induction ceremony will be on Fri Jan 17 at Podfest Expo in Orlando, Florida.
Magellan AI is now measuring more forms of promotional content within podcasts. “Shows are increasingly using branded episodes, interviews, and feed drops - formats that deserve the same level of measurement as conventional placements,” the company says.
Wondercraft and Frequency have produced an integration to let brands and media publishers produce and deploy personalised audio ad campaigns. The tools let you build alternative copy, or even use AI to make hundreds of different variations.
Classifieds - your job or ad here
$97 Podcast Audit! — Podcast Audit covering cover art, titles, intro/outro, format, sound quality, SEO, show notes, discoverability, website, social, and more. Use coupon code PODCASTAUDIT400 at checkout to save $400!
LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! [email protected]
🎧Grow Your Podcast Audience Now! — Audiencelift.com - AI powered Audience Growth For Podcasters. Reach your ideal listener, grow your audience, Discover Now!
Subscribe to the Kat & Moose Podcast! — KAT and MOOSE PODCAST has over 220 episodes exploring the quirks of being human. We call ourselves a MENTAL HEALTH COMEDY PODCAST and won a Signal Award for Best Buddy Podcast. Subscribe today!
“Podcasts, long a male-dominated medium in which the gender gap has only recently started to close, exploit men’s competitive appetites for supposed methods of physical and mental self-improvement.” Good Tape published an expanded and updated article about what it calls “podcast masculinity”.
Who do you podcast to? A new academic publication today looks at the imagined podcast listener - and why sometimes that makes podcasters less inclusive than you’d think.
Expect a set of announcements later today by Spotify in an event in Los Angeles.
Focus
Since 1996, The Webby Awards has been recognized as the preeminent international honor for Internet excellence. Last year’s Webby Awards received nearly 13,000 entries from around the world.
By participating in The Webbys, you place your work on the same stage as boundary-pushing talent, like past Webby Winners Audible, Crooked Media, iHeart Podcasts, PRX, The New York Times, The Washington Post, Lemonada Media, Wondery, and Vox Media to name a few.
New this year, Podcast honors recognizing Best Indie Podcast - Limited Run in Features, Best Creator or Influencer Series in Features, History in Individual Episodes, and the return of Podcast Company of the Year.
Learn more, and enter the 29th Annual Webby Awards by the Final Entry Deadline on December 20th, 2024.
Moves and Hires
Angie Trueblood has been hired as Account Executive at True Native Media. She will play a key role in helping True Native Media continue to expand its client offerings and foster deeper connections between podcasters and advertisers.
Tips and tricks
Wavve has a full article about the importance of sound quality in podcasting. It suggests that audiences are likely to abandon a podcast with bad sound quality within the first few minutes.
Podcast News
The Stassi podcast has moved to PodcastOne. Hosted by bestselling author and reality television personality Stassi Schroeder, the show has moved in what the company calls a multiyear seven-figure deal. The podcast addition strengthens and grows PodcastOne’s existing commitment to providing engaging content tailored to women.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, audioBoom, Podscribe, Simplecast, Cohost, Steve Lack: Audio, SALT, Audiohook, RedCircle, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Podpage websites, Knucklehead Media Group, Libsyn, Evergreen Podcasts, Disctopia
Silver supporters: Storic Media, Audacia Audio, Bumper, Magellan AI, The Roost, Red Seat Ventures, POW PR, Podium , Cloud10, Truefans, Huberman Lab, Tink Media, SoundStack, Gilded Audio, Storyboard, Frequency, Jonekiri, Ausha, Gumball, Deepcast, The Podcast Haven, ARN's iHeartPodcast Network Aust, Voxtopica, PlayPodcast, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Headliner, Castos, matchmaker.fm, Oxford Road, Rhapsody Voices, Transistor, Podcast Taxi, Rephonic, Wondery, Lemonada Media, Optimal Living Daily, Double Elvis Productions, Zvook, Ossa Collective, Diversion Podcasts, Sonic Influencer Marketing, Jam Street Media, Heartcast Media50, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Content10x, StreamGuys, Cleanfeed, She Podcasts, School of Podcasting, Lower Street, Podigy, Podcast Movement, Revolver Podcasts, Adopter Media, Sonix, Signal Hill Insights, Edison Research
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Neil Mody, David Lloyd, Lindsay Graham, Steven Goldstein, Matt Wade, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Liz Covart, Owen Grover, Justin Jackson, Karen Jackson, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Mike R, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Steve Stewart, Pete Morgan, Jody Avirgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Helene Pawlitzki, Buzz Knight, Graeme Klass, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Stew Redwine, Dave Beasing, Meggan Ellingboe, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Alicia Mackey Huber, Paul Vogelzang, Vanessa Harris, Rekha Murthy, Mohammad Ali, Suzanne Schultz, Joanne Phillips, Niall Mackay, Courtney Reimer, Brandon Schexnayder, Sam Phelps, Doug Downs, Lex Friedman, Larry Rosin, Jeremy McCarter, Charles Spivey, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes
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3min
November 12, 2024RØDE launches “Wireless Micro” microphones
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RØDE has launched its smallest wireless microphone yet, the Wireless Micro. Built for smartphones - the receiver plugs into the bottom of your phone - it features two clip-on microphones in either white or black.
Pocket Casts is getting ready to change “Subscribe” to “Follow” in its popular podcast app, according to change notes for the upcoming next version. The word “Follow” is used by both Apple and Spotify.
The Podcast Haven has added a podcast search to help you check if anyone else has the same podcast name. “It’s a pain to check across platforms like Apple, Spotify and YouTube separately, so I created a one-stop search tool to handle it all,“ said its founder, Eric Montgomery.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Simplecast, Audiohook, Resound, RedCircle, audioBoom, Podscribe, Steve Lack: Audio, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Acast, Disctopia, Libsyn, Knucklehead Media Group, We Edit Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, The Podcast Haven, Ausha, Gumball, Huberman Lab, Castbox, The Roost, Podium , SoundStack, Compliance Podcast Network, PlayPodcast, Truefans, Voxtopica, Frequency, Red Seat Ventures, POW PR, Gilded Audio, Storyboard, Geopolitics and Empire podcast a, Jonekiri, Ask Ralph Christian Finance, ARN's iHeartPodcast Network Aust, Tink Media, Deepcast Creator, Podcastpage, Message Heard, Health Podcast Network, Diversion Podcasts, Rhapsody Voices, Optimal Living Daily, Blubrry, Headliner, Podcast Taxi, Heartcast Media50, Lemonada Media, Double Elvis Productions, Ossa Collective, Sonic Influencer Marketing, Zvook, Oxford Road, Castos, Transistor, Wondery, matchmaker.fm, Rephonic, Jam Street Media, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, Content10x, StreamGuys, She Podcasts, Cleanfeed, Adopter Media, Podcast Movement, School of Podcasting, Lower Street, Sonix, Podigy, Revolver Podcasts, Edison Research, Signal Hill Insights
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4min
November 11, 2024Podpage adds a listener survey tool
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Exclusive: Podpage has added a listener survey tool for anyone using its podcast website service. It uses standard questions inspired by Tom Webster’s The Audience is Listening, and you can add your own questions should you require.
Exclusive: The Wondery/Novel show Kill List - an five-year investigation into the targeting of hundreds of innocent people on a murder-for-hire website - is to have a live show in London, on Dec 3. Tickets went on sale this morning; host Carl Miller and producers Caroline Thornham and Tom Wright will share backstories of how the show was made, with audio clips, outtakes, and Q&A.
Quill and Ipsos have published the 2024 Podcast Marketing Trust Index report. 56% say an endorsement by podcast hosts influences their trust in a product or service.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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Free Podcast Growth Workshop 🔥🎧🔥 May 20th — This FREE Podcasting Business School workshop will teach you.. ⭐️FIVE simple strategies to help you grow your podcast without using social media. Show up for live training and Q&A with Adam Schaeuble.
LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! [email protected]
From casual listener, to super fan. — Join Stevie Manns from BlackRock at Lower Street Office Hours on Nov. 13 to learn how to use employee advocates for brand awareness and favorability. Registration is free.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Sounds Profitable, Cloud10, audioBoom, RedCircle, Simplecast, SALT, Resound, Audiohook, Podscribe, Steve Lack: Audio, Riverside.fm, Jar Audio, Podchaser, Awesound, Evergreen Podcasts, Libsyn, Disctopia, Podpage websites, We Edit Podcasts, Knucklehead Media Group, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Red Seat Ventures, Gilded Audio, Deepcast Creator, Truefans, Compliance Podcast Network, Geopolitics and Empire podcast a, The Podcast Haven, Jonekiri, Frequency, Tink Media, Storyboard, Gumball, PlayPodcast, POW PR, Castbox, Ask Ralph Christian Finance, Voxtopica, Huberman Lab, Podium , Ausha, SoundStack, The Roost, ARN's iHeartPodcast Network Aust, Podcastpage, Message Heard, Health Podcast Network, Blubrry, Rhapsody Voices, Double Elvis Productions, Diversion Podcasts, Wondery, Ossa Collective, Jam Street Media, Oxford Road, Rephonic, Transistor, Podcast Taxi, Heartcast Media50, Sonic Influencer Marketing, Lemonada Media, matchmaker.fm, Castos, Headliner, Zvook, Optimal Living Daily, Ad Results Media, Content10x, StreamGuys, Podcast Partnership, Hear.Here.Singapore, Cleanfeed, She Podcasts, Adopter Media, School of Podcasting, Podigy, Podcast Movement, Lower Street, Revolver Podcasts, Sonix, Edison Research, Signal Hill Insights
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7min
November 08, 2024Train company’s podcast promotion on the right track
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Routes is a new podcast that launched yesterday in the UK, for train company LNER. Hosted by Clara Amfo, the way the podcast is being marketed is just the ticket for the railways - on large billboards on the way to railway stations and inside them, plus seat-back QR codes on board; it’s playable on the LNER app, and is even being promoted to travellers on railway station tannoy announcements. See it, say it, sorted: it’s produced by Leeds-based Distorted.
Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, etc). Another new integration can add podcasts to your library as you scroll through Instagram as well.
Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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November 07, 2024Podcast ads are “too difficult to buy”
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Podcasts are not on media plans because podcast ads are “too difficult to buy”, said SoundStack’s Rockie Thomas at the asi International Radio & Audio Conference in Venice, yesterday. Podcasting offers “immense and varied ad options,” she said, adding that brand suitability tools have brought many new advertisers to the medium, and calling for clearer data and alignment with language used to sell radio ads.
Also at the asi conference, Triton Digital’s Darryl Battaglia spoke about the opportunities of sharing data to better see the rest of the podcast landscape and help with cross-publisher promos to grow the medium; meanwhile RAJAR’s John Carroll reminded the audience that podcasting in the UK is just a 6% share of all audio listening. “Many podcast publishers have a video-first strategy for their podcasts, but are only monetising their audio,” he observed.
The FTC announced in August new rules about fake reviews and testimonials, and has taken action against a fake review website. Meanwhile, a new rule against deceptive endorsements went into law on Oct 13 - if you just pretend that you’re a user of a product (among other things) then you could face fines of up to $43,000.
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November 06, 2024Acast grows in the US
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Acast released its Q3/24 financial report. Sales grew by 12% year-on-year to US$45.6mn, including North America growing at 29%; Europe as a whole saw just a 3% growth, and comments from Ross Adams seem to suggest Acast UK is finding it especially tough. The company remains on track for “positive EBITDA” for the year, though made a loss of US $0.6mn in the quarter.
Acast shows are getting more ad-heavy, though. “In Q3, we introduced an additional ad marker, allowing podcasters to add a second midroll ad slot into their episodes, boosting their monetization potential with increased ad inventory.”
Acast blames Apple’s iOS 17 changes for a drop in listens of -15%. A decrease of -15.2% was also reported by Podtrac earlier in the year. We covered the iOS 17 changes in full.
Spotify will announce a new tie-up with airline Emirates today, with promotion on the airline’s in-flight front page for Trevor Noah’s podcast, and a mix of podcasts and music playlists on the system. Our Editor spotted the collaboration earlier this week.
Emirates, which carried 51.9mn passengers last year, uses spafax for its IFE content; our sister publication the Podcast Business Journal spoke to the company about how to get your content there too.
PodX-owned Platform Media have acquired a majority stake of the world’s biggest rugby show, The Good, The Bad and The Rugby. Platform Media has produced and commercialised the show since its inception.
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Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, Simplecast, audioBoom, Cohost, RedCircle, SALT, Resound, Steve Lack: Audio, Podscribe, Audiohook, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Knucklehead Media Group, Libsyn, Disctopia, Evergreen Podcasts, We Edit Podcasts, Podpage websites
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