The biggest cock up I made in my pet business journey was when I opened an online store in 2015. First mistake was having a 'build it and they will come attitude' They don't BTW. Next mistake was I 'outsourced' my marketing and trusted so called 'experts' with my hard earned cash. They spent it galdly but I got no return. In todays episode I lay out why your marketing should be the last thing you outsource. For more pet business advice, go to www.growyourpetbusinessfast.com/33ideas