This week I'm talking to one of my PBIC Diamond members, dog grooming sensation Anna Pollard, who along with her business partner Selina, owns The Dog House Salon in Leicester. Anna tells how she went from doing no marketing (and having no clients) to implementing 80/20, premium pricing, upsells, add-ons and produced a kick-ass paper and ink newsletter which has transformed the business fortunes. Check out her inspirational story now. Go to www.growyourpetbusinessfast.com/33-ideas