So, what happens when you throw 18 pitbulls, dressed up in Christmas outfits, into a bar and feed them alcohol?

That's NOT the start of a rude joke, it's what happened last weekend when the PBIC Christmas party landed in Bakewell. You are about to get the skinny from UK's leading pet businesses about how they are marketing their way to higher profits.

Don't forget to grab a copy of Walk Yourself Wealthy from Amazon!