Surely no-one in their right mind would choose to be poor? Well, if you are a pet business owner who chooses to sell to low quality clients who complain about your prices, then yes! You are choosing to remain poor. The trick is to sell to affluent dog owners who expect to pay higher prices. You can get Dom's top tips on how to do just that in this weeks episode of the podcast. Don't forget to grab a copy of the pet business bible 'Walk Yourself Wealthy' from Amazon or Audible NOW!