Today we talk with Emily Schildt, founder of Pop Up Grocer. The name says it all. It's the here-today, gone-tomorrow grocery store with the most perfectly curated selection of small-batch, locally-sourced items. Today we talk with Emily about her plans in a post-Covid world, why she considers Pop Up Grocer to be a media company, and we find out her most important criteria for selecting a brand to feature in her stores.

One more little announcement before we get into the episode. This is our final episode of the year, and I'd like to take a moment and thank you all for continuing to support this podcast. Whether it's in leaving a review on iTunes, subscribing to our YouTube channel, or sharing these episodes with your friends, your support means the world to us. We are not alone in saying that this year has presented unpredictable challenges and hardships. But it has also given just as many reasons to hope, to be inspired, and to recognize the resilience around us. Season 3 of the podcast will begin on January 12th, and we've already got a few episodes lined up that we can't wait to share with you. So until then, happy holidays, and here's to a happy and prosperous new year.