Future Commerce

POSSIBLE’S Potential: The Hallway Track Leads to the Beach

Listen Later

The funnel’s compressing, content volume is exploding, and everything is quickly descending into AI slop. But the Miami heat and chilled coconut water hit just right, so everything is juuuust fine. 

We’re unpacking our hot takes fresh out of POSSIBLE, Hyve’s sprawling beachside conference at the Fontainebleau and Eden Roc resorts. Between Walmart's "Who Knew" thesis, EMARKETER's no-safe-channels reset, and Phillip's case for what it would take for POSSIBLE to rival Cannes, the team weighs what makes a conference culturally relevant and what's still missing from most experiences.

Great, Now We’re Drowning In Pod Slop, Too
Key Takeaways:
  • POSSIBLE's beach-party-meets-marketing-conference format makes activations feel organic, not transactional.
  • The customer journey isn't collapsing anymore; it's compressing.
  • Pinterest now suggests 10 posts to break through feeds. Meta wants 50. Is the new playbook all about volume and velocity, not relevancy?
  • Walmart leverages AI in 73% of its marketing investments, but it’s still hiring.
  • POSSIBLE can only rival  Cannes if or when the city itself has skin in the game.
    • Key Quotes:
    • [00:29:37] "People will not become comfortable with AI until it's indistinguishable." — Sarah, on the EMARKETER-led "No Safe Channels" panel
    • [00:38:35] "Being AI first doesn't mean people last." — William White, CMO, Walmart US
    • [00:45:25] "Ops fulfills the promise that marketing makes." — Chris Gosser
    • [00:45:55] "Marketing's job is changing beliefs and behaviors." — Phillip, on William White's framing
      • Associated Links:
      • Get the post-POSSIBLE dispatch on The Senses
      • Get our in-depth analysis of the modern conference industry
      • Buy STRATA by Future Commerce
      • Check out Future Commerce on YouTube
      • Check out Future Commerce Plus for exclusive content and save on merch and print
      • Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
      • Listen to our other episodes of Future Commerce

        • Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        ...more
        View all episodesView all episodes
        Download on the App Store
        Future CommerceBy Phillip Jackson, Brian Lange
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        83 ratings

        More shows like Future Commerce

        View all
        The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

        The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

        536 Listeners

        The Knowledge Project by Shane Parrish

        The Knowledge Project

        2,672 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        378 Listeners

        The a16z Show by Andreessen Horowitz

        The a16z Show

        1,105 Listeners

        How I Built This with Guy Raz by Guy Raz | Wondery

        How I Built This with Guy Raz

        30,233 Listeners

        Y Combinator Startup Podcast by Y Combinator

        Y Combinator Startup Podcast

        233 Listeners

        Morning Brew Daily by Morning Brew

        Morning Brew Daily

        3,051 Listeners

        Uncensored CMO by Jon Evans

        Uncensored CMO

        47 Listeners

        All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

        All-In with Chamath, Jason, Sacks & Friedberg

        10,254 Listeners

        Dwarkesh Podcast by Dwarkesh Patel

        Dwarkesh Podcast

        551 Listeners

        The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

        The Artificial Intelligence Show

        214 Listeners

        ACQ2 by Acquired by Ben Gilbert and David Rosenthal

        ACQ2 by Acquired

        300 Listeners

        No Priors: Artificial Intelligence | Technology | Startups by Conviction

        No Priors: Artificial Intelligence | Technology | Startups

        150 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        49 Listeners

        Prof G Markets by Vox Media Podcast Network

        Prof G Markets

        1,480 Listeners