Social Media Decoded

Posting Daily Doesn’t Work — Here’s What Actually Gets You Clients on Instagram


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In this episode, Michelle Thames breaks down why posting every day isn’t the key to growing your business on Instagram. Instead, she shares a proven visibility and conversion strategy that gets real results—even if you post just a few times a week. If you’re tired of content that doesn’t convert, this episode shows you what actually works.

What You’ll Learn in This Episode

  • Why daily posting can be hurting your engagement and clarity
  • How to shift from quantity to strategy and increase your visibility with less content
  • The content mix that builds trust and leads to sales
  • How to position your brand as the go-to expert in your niche
  • The exact weekly posting framework Michelle teaches her clients to attract high-quality leads
  • How to repurpose content and extend the life of every post
  • What Instagram’s algorithm actually rewards (and how to align your strategy)
  • _________________________________________________________________
    • How to get clients on Instagram
    • Instagram content strategy for entrepreneurs
    • Instagram posting strategy 2025
    • Content that converts on Instagram
    • Social media marketing without burnout
    • What to post on Instagram to get sales
    • Instagram tips for business owners
    • How often should I post on Instagram
    • Who This Episode Is For

      • Entrepreneurs frustrated with inconsistent results on Instagram
      • Creators and service providers spending too much time posting without ROI
      • Coaches and digital product sellers looking to grow with less content
      • Anyone who wants to convert followers into paying clients more effectively
      • Key Takeaways

        • It’s not about how often you post, but what you post and how you position it
        • Strategic visibility builds authority faster than daily content
        • You need a clear call to action and consistent brand messaging in every post
        • Focus on building relationships and trust—not just visibility
        • Learn the difference between content that entertains and content that converts
        • Resources Mentioned in This Episode

          • Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” to Michelle on Instagram @michellelthames)

          • July 19 Webinar: “Get Visible & Booked Without Burnout”

          • Elevate & Empower Coaching Community — Learn how to build your content system and visibility engine with expert support


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            Social Media DecodedBy Michelle Thames

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