Private equity is a hot topic in the trades, especially for family-owned businesses. But how can business operators know when it’s the right time to sell — and when not to?

To help answer that question, we talked with Amber Gaige">Amber Gaige, Founder of Saber Marketing Group"> Saber Marketing Group. From growing up in a family of contractors to selling her own business to private equity in 2018, Amber has seen it all.

Amber shares how she’s helping prepare other owners for their transition into the world of private equity and streamlining marketing efforts for family-owned businesses.  

Join us as we discuss:

- (9:24) The culture shock from partnering with private equity

- (18:15) How to determine if you’re ready for a PE partnership

- (25:03) Why marketing should be one of your critical systems

Check out these resources we mentioned during the podcast:

- Benjamin Franklin Plumbing">Benjamin Franklin Plumbing 

- Potty Talk: Why Some Marketing Works and Some Should Just Be Flushed">Potty Talk: Why Some Marketing Works and Some Should Just Be Flushed

You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!">Refer them here!

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