In this episode, Todd talks with franchise expert Jon Ostenson about what it takes to succeed in franchising. Jon shares how to get started, the trends shaping today’s market, and why buying a franchise can sometimes be a smarter move than starting from scratch or purchasing an existing business.

They also discuss how choosing the right industry often matters more than chasing a particular brand, and touch on ownership models—including semi-absentee options—that can fit different lifestyles. Whether you’re an investor or aspiring business owner, this episode offers practical insights on using franchises as a powerful wealth-building tool.

Favorite Book: Compound Effect By Darren Hardy and Non-Food Franchising: The Better Path to Business Ownership By Jon Ostenson

3 Pillars (5 F’s)

Faith, Family, Friends, Finances, Fitness, Franchising

Jon Ostenson is a franchise consultant, investor, and author who specializes in non-food franchise opportunities. As CEO of FranBridge Consulting & Capital, he helps entrepreneurs and investors identify high-growth franchise models that fit their goals and lifestyles. A former franchise president and corporate executive, Jon brings real-world experience to guiding others on building wealth through franchising. He is also the author of Non-Food Franchising: The Better Path to Business Ownership.

If you would like to connect with Jon Ostenson, visit https://franbridgeconsulting.com/

YouTube: www.youtube.com/c/PillarsOfWealthCreation

Interested in coaching? Schedule a call with Todd at www.coachwithdex.com

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