General Electric used to be the most valuable company in the world; now it's practically irrelevant. What happened? Today on the show, we're going to find answers. And to help, we're turning to two writers who have followed the saga closely and written about it brilliantly: Malcolm Gladwell and William Cohan.

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• Check out "Power Failure: The Rise and Fall of an American Icon" and subscribe to Bill's newsletter, "Dry Powder"

• Read Malcolm's New Yorker story: "Was Jack Welch the Greatest C.E.O. of His Day—or the Worst?"

• For a closed-captioned version of this episode, click here

• Download the Next Big Idea app to hear hundreds of book summaries written and read by the world's best non-fiction authors: nextbigideaclub.com/podcast

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