At his core, Justin is a maverick leader, who shows up with deep vision, passion, and creativity. His obsession with the pursuit of true, holistically, integrated fulfillment in life, and truly living differently is what drives Justin's daily consistency and purpose. Justin Roethlingshoefer centers his performance-enhancing programs on a holistically integrated approach to health and performance. His core philosophy is that performance is realized when health is optimized and we cannot separate physical, emotional, mental, and spiritual health. He is the co-founder of Own It Coaching, a multiple seven-figure coaching company that applies this health and performance philosophy to clients ranging from NHL stars, to Fortune 500 executives, to entrepreneurs looking to take that next step and level up. He’s also the creator of the Own It App, which provides simple data collection, meaningful insights, and personalized plans to help users OWN their habits and improve recovery, health, and performance. Justin has spoken at dozens of events, including the TEDx stage. He’s the host of the Sports Science and Recovery Podcast and The Own It Show. Additionally, Justin is the author of three books (Amazon bestsellers), including Intent: A Practical Approach to Applied Sports Science for Athletic Development and Own It. Whether in his coaching, writing, or speaking, Justin is well-regarded for his ability to take complex scientific topics and distill them into practical, applicable action steps. He has a rare combination of the ability to understand the science of sports performance, sleep, and recovery on a deep level, while being able to translate and distill the complex topics into a form others can actually use.