POWERS

Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic. 

As a partner at Culture, a next-generation venture incubator, Krish helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach. 

Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all.

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Topics

(00:00:00) - Intro

(00:03:39) - What is a brand?

(00:08:22) - What happens in our brains when we react to a brand?

(00:15:34) - Influencer marketing fragility

(00:17:21) - Where do people get branding wrong?

(00:21:14) - Who should weigh in on brand design?

(00:25:18) - The 1-9-90 concept

(00:28:37) - Elon vs. Buffet

(00:31:30) - CEO Branding + Mark Zuckerberg

(00:38:08) - What does working with you look like?

(00:42:26) - Everything is solvable

(00:44:27) - Where does the most waste happen in the process?

(00:45:59) - AI

(00:47:21) - The Gift Registry

(00:51:27) - Vitamin Water

(00:53:05) - Amazon

(00:54:26) - Rebranding Mr. Cooper

(00:59:13) - Familiar is Failure

(01:01:16) - Revelations, not observations

(01:05:23) - actions, not ads

Links

Krish on X - https://x.com/krishmenon

Angry Gods - https://www.angrygods.com/

Naming Norman on Chat GPT

Wisdm on IG - https://www.instagram.com/wisdm/

Zachirific on TikTok - https://www.tiktok.com/@zachirific

Support our Sponsors

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Fernando is the Founder and CEO of Leon Capital Group, a diversified holding company that operates assets in the real estate, financial services, healthcare, and technology industries. Leon takes the lead in conceiving, developing, owning, and operating businesses through a family-holding structure that oversees $10 billion of its own private assets.

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

Leon Capital Group

Fernando on LinkedIn

Topics

(00:00:00) - Intro

(00:03:51) - Fernando’s career and background

(00:13:28) - The impact of Harvard

(00:19:48) - Lessons from Goldman Sachs - The Supply Chain of Money

(00:28:07) - Building credibility in a new city

(00:31:23) - Experiences in the GFC

(00:35:47) - Single Tenant Retail

(0:39:49) - Building out a team

(00:41:41) - Developing a formal growth strategy

(00:43:57) - Partnering with Ross Perot

(00:46:56) - The Healthcare thesis

(00:56:17) - How do you decide what industries to buy into?

(00:58:49) - Buying Crexi

(01:02:34) - What’s your plan for the next decade?

(01:04:33) - Investment Management

(01:07:36) - The state of the market

Support our Sponsors

Vesto: https://www.vesto.com/fort

Better Pitch: https://bit.ly/42d9L0I

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Pete is the founder and chairman of Capital III, an impact investment company with investments in the US and Central America. Enterprise Stewardship is an initiative of Capital III that equips marketplace leaders with resources to transform their personal LIFE and business enterprises. During his four decades in business, he has invested in and operated companies in the energy, manufacturing, banking, and education sectors, often focusing on places devoid of human flourishing such as prisons and poverty-stricken countries. Pete’s passion is to educate, equip, and empower business leaders worldwide to live for something greater than themselves. 

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

Enterprise Stewardship

Capital III

More on Pete Ochs

Pete on LinkedIn

Topics

(00:00:00) - Intro

(00:03:46) - Pete’s background and career

(00:07:55) - Moving a business into a maximum security prison

(00:22:14) - How did interacting with these prisoners change your belief set?

(00:25:04) - Social & Spiritual Capital

(00:27:49) - The importance of generosity

(00:29:27) - How can you implement this mental model to an existing company?

(00:34:37) - What does your work with other companies look like?

(00:37:26) - How can a company discover its purpose?

(00:39:50) - Being a steward of a business instead of an owner

(00:51:30) - Purpose Trusts

(00:59:13) - What are some tangible steps folks can take to implement these ideas?

(01:02:13) - How long will it take for these changes to materialize?

(01:03:37) - The Tattoo Redemption story

Support our Sponsors

Vesto: https://www.vesto.com/fort

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Jack Fraker is President and Global Head of Industrial & Logistics Capital Markets for Newmark. He is responsible for driving Newmark’s industrial & logistics business, primarily capital markets but also leasing.

Jack has personally completed over 1,800 industrial & logistics capital markets transactions totaling 1.5 billion square feet | $85 billion in more than 60 U.S. cities, Mexico, Europe, Japan, and South America. He has also advised on approximately 12,000 acres of development sites and over 300 office/industrial leasing assignments. As a partner with other firms prior to Newmark, Jack was cumulatively involved in over 3.3 billion square feet | $220 billion in various projects.

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

Newmark

Jack Fraker on LinkedIn

Topics

(00:00:00) - Intro

(00:04:21) - Nokia ’94-’00

(00:11:20) - “Inventing” investment sales in the industrial world 

(00:17:20) - How is industrial positioned globally?

(00:20:56) - How is America viewed globally regarding industrial?

(00:23:37) - Is it harder to close deals with foreign investors vs. domestic ones?

(00:25:39) - What have you experienced in the market in the last 2 years?

(00:32:52) - What does a good spec developer look like and what does a bad one look like?

(00:38:28) - The pressure of AI on rents

(00:39:54) - Mexico

(00:41:57) - What does the future of Industrial look like for Texas?

(00:44:38 - Development, leasing, sales, and TI

(00:50:36) - What data do you pay attention to most when thinking about the industry?

(00:53:19) - Retail-to-industrial

(00:54:25) - Technology trends

(00:57:51) - How do multi-billion dollar deals get done?

Support our Sponsors

Vesto: https://www.vesto.com/fort

Better Pitch: https://bit.ly/42d9L0I

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Paul Renner is a former Commander in the U.S. Navy, and was deployed in Operation Desert Storm as well as Afghanistan.  

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Topics

(00:00:00) - Intro

(00:03:02) - How losing an election led to becoming speaker of the house of Florida

(00:04:30) - Reclaiming American Institutions

(00:10:57) - The uni party

(00:13:23) - The state of the Military

(00:16:42) - Ukraine and North Carolina

(00:20:05) - The military-industrial complex

(00:22:13) - China

(00:27:39) - Iran

(00:29:56) - Russia

(00:31:13) - Immigration

(00:33:29) - Is it possible to be a true public servant?

(00:36:08) - How much impact can you have with term limits?

(00:42:11) - Working with Ron DeSantis

(00:45:32) - Disney

(00:52:43) - Voter ID

(00:56:32) - Property Insurance & Florida RE

(00:59:57) - The Future of America

(01:06:40) - What can the average person do?

Support our Sponsors

Vesto: https://www.vesto.com/fort

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Craig Hall is an entrepreneur, bestselling author, vintner, and philanthropist who founded HALL Group in 1968 at age 18 with $4,000 saved from small ventures that began at age ten. HALL Group comprises diverse entities in real estate, lending, winemaking, and startup investments. 

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

HALL Group

Topics

(00:00:00) - Intro

(00:03:04) - Building a portfolio of 72,000 apartments and pivoting away from multifamily

(00:06:32) - Surviving the 80’s financial crisis 

(00:11:15) - What was your plan after divesting from multifamily?

(00:14:07) - Becoming your own partner

(00:15:36) - Building Frisco, TX

(00:24:10) - Mindset changes post-covid

(00:29:39) - Planning meeting structures

(00:31:55) - Building a wine business

(00:39:04) - Leveling the playing field for the American Dream

(00:41:03) - The state of the market

(00:44:46) - What types of deals are you looking for in this environment?

(00:47:12) - Craig’s passion for art

Support our Sponsors

Vesto: https://www.vesto.com/fort

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Roe Patterson is a 29-year Energy Industry veteran. He has worked in, owned, and operated multiple businesses across the energy spectrum. He owns and invests in numerous companies inside and outside the energy space, playing varying roles in each venture’s governance including CEO, Chairman of the Board, Board Member, and Board Adviser. His latest venture, ClearWell Dynamics, LLC, is now the 4th largest U.S.-based well-servicing company in the United States oil and gas industry.

We discuss:

- Mitigating risk in Oilfield Services

- The loss of knowledge in the industry

- How to successfully acquire and integrate companies

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

Roe on LinkedIn

Topics

(00:00:00) - Intro

(00:04:03) - Roe’s career

(00:09:20) - Being the son of the boss

(00:11:10) - M&A in the Oil and Gas industry

(00;17:37) - Mitigating risk in Oilfield services

(0:24:26) - Backfilling with technology

(00:29:00) - Roe on starting companies and joining Basic

(00:34:33) - Acquiring and Integrating companies

(00:43:35) - Becoming CEO & Oilfield Booms and busts

(01:00:57) - Building ClearWell Dynamics

Support our Sponsors

Vesto: https://www.vesto.com/fort

Better Pitch: https://bit.ly/42d9L0I

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Robert Allen is the President and CEO of the Fort Worth Economic Development Partnership (FWEDP). A husband, father, and former Deputy Chief of Staff to Governor Greg Abbott, Allen most recently served as President and CEO of the Texas Economic Development Corporation (TxEDC). His organization’s efforts have helped catapult Texas to a record-breaking number of Governor’s Cups as awarded by Site Selection Magazine. With Texas now home to the most Fortune 500 headquarters in America, Robert launched efforts at TxEDC to showcase all that Texas continues to offer to businesses.

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

The Fort Worth Economic Development Partnership

Robert on LinkedIn

Fort Worth Economic Development Partnership Board Members:

Mike Berry - President of Hillwood

John Goff - CEO of Goff Capital

Robert Isom - CEO of American Airlines

Greg Ulmer - Executive Vice President of Lockheed Martin

Dan Berce - President and CEO of GM Financial

Lista Atherton - President & CEO of Bell

David Endicott - CEO of Alcon Laboratories

Katie Farmer - President & CEO of BNSF Railway

Elaine Agather - Managing Director & CEO of J.P. Morgan Private Bank in the Central U.S.

Marianne Auld - Managing Partner of Kelly Hart & Hallman, LLP

Rusty Reid - Chairman and CEO of Higginbotham

Mayor Mattie Parker

Steve Montgomery - President and CEO of the Fort Worth Chamber

Topics

(00:00:00) - Intro

(00:03:22) - Robert’s career in public service

(00:06:58) - What does an AG do?

(00:08:24) - Robert’s roles as deputy chief of staff for the Governor?

(00:09:40) - How does Texas prepare for disasters?

(00:13:36) - Becoming President/CEO of the Texas Economic Development

(00:15:59) - Marketing Texas

(00:19:06) - How does a corporate relocation happen?

(00:22:39) - Robert’s work today growing FWTX

(00:27:24) - The FW Economic Development Program

(00:30:42) - What were your key priorities on day one?

(00:37:44) - Who is Fort Worth?

(00:47:36) - Strengthening the workforce

(00:59:17) - The Election

(01:00:54) - How long do projects typically take?

(01:04:12) - The Great Bones in Fort Worth

(01:07:30) - What do 10k jobs coming in do for a city?

(01:09:53) - Fort Worth’s pipeline

(01:02:22) - 10-year predictions

Support our Sponsors

Vesto: https://www.vesto.com/fort

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Walt Reynolds is a senior leader in the electrical supply industry with over 30 years of executive experience. In 1998, he became President of The Reynolds Company and drove its explosive growth over the next two and half decades. Under his leadership, the company became one of the largest independent electrical distribution companies in the United States with 34 locations across Texas and Southwest US.

We discuss:

- Walt’s career and building The Reynolds Company

- Acquisitions theses and buying bankrupt companies

- ESOPs

- Leadership principles

- Working with friends

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Support our Sponsors

Better Pitch: https://bit.ly/42d9L0I

Vesto - https://www.vesto.com/fort

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Topics:

(00:00:00) - Intro

(00:04:30) - To know you is to know your father

(00:08:50) - The history of the Reynolds Company and the electrical supply industry

(00:20:39) - Walt’s career

(00:43:43) - Scaling Reynolds

(00:48:29) - Working with your friends

(00:52:16) - Pivoting into acquisitions

(01:01:47) - Selling the business

(01:08:14) - ESOPs

(01:11:55) - Walt’s role post-close

(01:16:05) - Leadership Principals

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts

Mark is currently the Chief Executive Officer of JLL Capital Markets, Americas. He also sits on JLL’s Global Capital Markets Board where he shares responsibility for the strategic direction, growth, and client activities of JLL’s global capital markets business.

We discuss:

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. 

https://www.thefortpod.com/survey

Links

JLL Capital Markets

Topics

(00:00:00) - Intro

(00:03:32) - State of the Capital markets

(00:11:24) - How the FED is thinking about rates

(00:16:21) - Outcomes of a rate cut

(00:21:09) - The Detroit effect

(00:23:02) - Migration data

(00:25:34) - What types of deals are working in this environment?

(00:30:32) - Housing

(00:35:29) - The importance of Mexico

(00:36:45) - The state of Office

(00:46:19) - Foreign vs. Domestic Capital

(00:47:31) - The election

(00:48:33) - Equity markets

(00:54:01) - M&A Activity

(00:57:08) - Unique strategies

(01:00:12) - Data centers

(01:03:00) - Secondary markets

(01:05:26) - The Detroit effect in real estate

(01:06:57) - AI

(01:07:33) - Tenant migration

(01:09:07) - 2025 forecasts & trends

Corrections:

• RE the election topic, one statistic was transposed: It was stated 2.3% more in the first quarter in terms of transactions, and in actuality, the number is 3.2%.

Support our Sponsors

Vesto: https://www.vesto.com/fort

RE Cost Seg: https://bit.ly/3oC7JcY

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO 

The FORT is produced by Johnny Podcasts