In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.

Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.

Mike also touches on his strategy for engaging with his local chamber of commerce, attending events, and forming partnerships with local businesses. This helped him build strong relationships and set the foundation for his gym's success.

Mike, a former tech professional, discusses the need to overcome the fear of bothering people with organic marketing approaches.

If you're considering buying a franchise or starting a business, this episode is a goldmine for actionable marketing strategies. Listen in to learn how to build your leads before opening your doors!

Key Takeaways

Intro (00:00)

Mike’s background in tech and transition to franchising (03:10)

Organic marketing through wearing branded gear (08:29)

Joining the local chamber of commerce for networking (14:16)

Building partnerships with other businesses (18:45)

Reaching over 300 leads before pre-sale (26:32)

Mike's long-term plans for growth and expansion (31:10)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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