<p>For the fifth episode of ‘Preserving Privacy in the Global Information Economy,’ host Michelle Dennedy welcomes Ruby Zefo, Uber’s first Chief Privacy Officer, to examine the future of a consent-based economy and how consumers can take back ownership and control of their personal data and digital identities.</p>

For the fifth episode of ‘Preserving Privacy in the Global Information Economy,’ host Michelle Dennedy welcomes Ruby Zefo, Uber’s first Chief Privacy Officer, to examine the future of a consent-based economy and how consumers can take back ownership and control of their personal data and digital identities.

Preserving Privacy in the Global Information Economy Episode 5 | Ruby Zefo on Protecting Personal Data

SmarterMarkets™ brings you the entrepreneurs, icons, and executives of commodities, capital markets, and technology to rant on the inadequacies of our systems and riff on ideas for how to improve them. Our weekly episodes explore how technology can be leveraged to redesign and improve markets to meet society’s biggest challenges, including climate change and the energy transition.

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Preserving Privacy in the Global Information Economy Episode 5 | Ruby Zefo on Protecting Personal Data

Preserving Privacy in the Global Information Economy Episode 5 | Ruby Zefo on Protecting Personal Data

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