Guest: Aislinn McKenna, former luxury wedding photographer turned multiple six figure coach (Colorado based)

We Discuss:

• Why “more money in the hands of good people” matters
• The difference between money mindset and financial literacy (and why you need both)
• Weekly money dates and “normalizing” the number in your bank account
• Redefining what “zero” means so you move differently
• Why photographers get stuck in industry narratives (feast or famine, “booking is weird,” etc.)
• The unsexy basics that create confidence: cost of doing business, cost per client, projections, CAC
• Practicing your numbers out loud so you can say them without flinching
• How to raise prices with repeat clients without creating resentment
• How to make more money without simply raising prices (offer suite shifts, tiers, client exclusive days)

TLDR:

• If you don’t know your numbers, it’s hard to stand behind your prices.
• If you do know your numbers, confidence becomes a skill you can practice.
• You don’t have to burn down your business to make it more profitable. You can restructure your offer suite so it’s a win for you and a win for your clients.

Links + Resources:

• Find Aislinn: Instagram @aislinneileencoaching
• Website: aislinneileen.com