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Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.
In this episode, you’ll learn:
Why profitable pricing starts before you ever market your offers
The mindset shift from “what will people pay?” to “what does this support?”
Episode Links
🎁 Launch Week Giveaway — Social Templates CO
If creating Instagram reels feels overwhelming, Social Templates Co is made for you. Their library of photographer-friendly, beat-matched reel templates makes posting fast and easy (no outside app needed).
The winner will receive 1 Year of Membership FREE and everyone receives a free month to try when signing up in the swag bag!!
Swag Bag Sponsor of the Day: Many Chat
Photographers use ManyChat to automate their Instagram DMs, deliver lead magnets instantly, collect inquiries, and follow up with warm leads — all while building a list in the background. Instead of spending hours in messages, ManyChat handles the repetitive parts so you can focus on shooting and serving clients.
Swag Bag Access
Join the That Photography Girl FB Community
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
By Rachel Traxler5
6060 ratings
Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.
In this episode, you’ll learn:
Why profitable pricing starts before you ever market your offers
The mindset shift from “what will people pay?” to “what does this support?”
Episode Links
🎁 Launch Week Giveaway — Social Templates CO
If creating Instagram reels feels overwhelming, Social Templates Co is made for you. Their library of photographer-friendly, beat-matched reel templates makes posting fast and easy (no outside app needed).
The winner will receive 1 Year of Membership FREE and everyone receives a free month to try when signing up in the swag bag!!
Swag Bag Sponsor of the Day: Many Chat
Photographers use ManyChat to automate their Instagram DMs, deliver lead magnets instantly, collect inquiries, and follow up with warm leads — all while building a list in the background. Instead of spending hours in messages, ManyChat handles the repetitive parts so you can focus on shooting and serving clients.
Swag Bag Access
Join the That Photography Girl FB Community
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!

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