Prime Suspects

By Prime SportsSports Business Entrepreneurship Football

Prime Suspects episodes

March 17Ep. 124: Prime Suspects - March 17, 2026
Prime Suspects is back with Ep. 124, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
Muted betting activity on the World Baseball Classic and NFL futures, and why sharper bettors are prioritizing short-term opportunities over long-term holds
The investment landscape for prediction markets, with soaring valuations clashing against regulatory risks and unclear long-term viability
Backlash to The Atlantic’s “degenerate gambling” article, with criticism around its accuracy, framing, and broader impact on industry perception
Early March Madness betting trends, including notable exposures, heavy underdog interest, and expectations for a wide-open tournament

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
27 min
March 02Ep. 123: Prime Suspects - March 2, 2026
Prime Suspects is back with Ep. 123, hosted by Matt and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
Live betting trends, where handle is concentrating across major sports, and why same-game parlays and margins remain central to operators like FanDuel
New player-limit transparency rules from the Massachusetts Gaming Commission, the operational strain on trading teams, and whether minimum-bet style protections make more sense
Reports around DraftKings moving toward a unified “super app” combining sportsbook, prediction-style markets, and casino products and what that means for UX and regulation
What’s next on the betting and industry calendar, including the NEXT.io New York event, the Big East Tournament, and the start of the Formula 1 season

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
29 min
February 23Ep. 122: Prime Suspects - February 23, 2026
Prime Suspects is back with Ep. 122, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn

Hear the guys discuss:
Winter Olympics betting results, strong hold despite lower volume, and standout moments from ice hockey and other events
Super Bowl fallout, live betting swings, and how the game’s outcome impacted sportsbook profitability
The rise of prediction markets, liquidity challenges, valuations, and growing concerns around insider trading and integrity
What’s next on the betting calendar, including Six Nations rugby, March Madness, MLB, and upcoming global events

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
27 min
February 18Ep. 121: Prime Suspects - February 18, 2026
Prime Suspects is back with Ep. 121, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn

Hear the guys discuss:
Post–Super Bowl market slowdown, seasonal betting cycles, and how sportsbooks adapt once football ends
Arizona’s proposed betting tax hike, political pressure on the industry, and why sports betting remains an easy target
Prediction markets, regulatory gray areas, DraftKings earnings, and shifting market narratives
Esports, niche sportsbook challenges, and Winter Olympics betting interest driving offseason engagement

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
30 min
February 09Ep. 120: Prime Suspects - February 9, 2026
Prime Suspects is back with Ep. 120, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
Super Bowl betting recap, sharp vs public positioning, late-game chaos, and what the result meant for sportsbook profitability
Why Kenneth Walker became one of the biggest storylines of the game including MVP and key player prop outcomes
How live betting and late Patriots money shifted markets in the final stretch
The latest industry headlines, including prediction markets and provocative Polymarket listings, Genius Sports’ acquisition of Legend, and what crypto and margin betting could mean for the future of regulated betting

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
February 02Ep. 119: Prime Suspects - February 2, 2026
Prime Suspects is back with Ep. 119, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss
Sharp vs public splits on Seahawks–Patriots, where the money is landing across the spread, total, and moneyline
Early Super Bowl prop market signals, standout two-way action, and why Kenneth Walker has emerged as a key betting storyline
What recent crypto moves by Coinbase and DraftKings could mean for regulated U.S. betting and the long-term push to bring offshore money back onshore

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
22 min
January 26Ep. 118: Prime Suspects - January 26, 2026
Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance
The evolving role of prediction markets in sports betting, whether sportsbooks should view them as real competition, how regulators may respond, and why the hype may be outpacing reality
UFC betting under the Paramount partnership, strong volume trends, and integrity concerns after a fight was pulled due to suspicious betting activity
Broader industry innovation, from Underdog’s automated savings product tied to wagering behavior to global betting trends highlighted by strong Australian Open handle driven by U.S.-friendly start times

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
27 min
January 19Ep. 117: Prime Suspects - January 19, 2026
Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment
Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry
The growing conversation around AI, automation, and personalization in sports betting and where reality still falls short of the hype
How major college football championship markets are influenced by liability concerns and narrative-driven line movement

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
36 min
January 12Ep. 116: Prime Suspects - January 12, 2026
Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.

Hear the guys discuss:
State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency
The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures
College Football Playoff, National Championship, and NFL Wild Card market reactions, including early sharp money
Divisional Round betting themes, public narratives, and how futures and live betting are shaping exposure

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
25 min
January 05Ep. 115: Prime Suspects - January 5, 2026
Prime Suspects is back with Ep. 115, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.

In this episode, the guys discuss:
A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend
Lessons from Circa Survivor and NFL futures markets, including strategy takeaways, the lack of a dominant Super Bowl favorite, narrative-driven pricing, and how public vs. sharp money is shaping postseason odds
A full breakdown of Wild Card Weekend with early sharp action, major line movement, and book liability across Rams–Panthers, Packers–Bears, Bills–Jaguars, Eagles–49ers, Chargers–Patriots, and Texans–Steelers
The MVP race narrative between Matthew Stafford and Drake May, insider information risk, prediction market implications, and a wide-ranging discussion on Sports Gambling Hall of Fame candidates and industry legacy

Watch the video version here.

More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X

You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
38 min