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Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the reticular activating system (RAS) and its impact on awareness and marketing strategies. 

Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situations can improve focus on attracting the ideal patients for a podiatry practice. The episode explores how to harness the power of RAS to make effective marketing and business decisions, offering actionable insights and real-world examples.

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