Did you ever wonder why your brand does not have any sales and why it keeps happening? Maybe the customers don’t know your brand, or basically, they do not trust you. If you are interested in finding out how to drive sales for your brand, then this episode is just for you. Our guest today is Jeremy Miller, Strategy Consultant and Founder of Sticky Branding and the author of ‘’ Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand’’. Throughout the episode, we dive into why the sticky brand is important to brand owners, shared experience, simple clarity, service your customers brilliantly, being brilliant at the basics, creating a visual identity, and more. 

[01.24] Why Sticky Brand – Sticky branding shares branding principles that drive sales. In the simplest forms, it’s the customers who choose you first. 

[04.23] Shared Experience – Jeremy shares his idea on how learning from your peers affects the entrepreneurial world.  

[07.19] Simple Clarity – Jeremy defines what it means by simple clarity and the three building blocks which make simple clarity in your business. 

[12.56] Serve Your Customers Brilliantly -  If you are running a business, you need to be both creative and find ways to solve your customer’s problems and make them rely on you, says Jeremy. 

[25.54] Minimum Requirements – Being able to say no to an investment that you feel does not bear the requirements you need is both respecting other people’s time and your time, according to Jeremy. 

[25.54] Be Brilliant at the Basics – Jeremy shares his attitude on knowing the basics about whatever your field is, saying that it’s not the marketing that makes your brand worthy among the customers; it’s the service you offer. 

[28.40] The Three Percent Rule – 3% rule argues that at any given time, 3% of your market is buying, and the rest are not.

[36.41] The 1000 Member Rule – According to Jeremy, the 1000 rules say in any size group, only 1% of group members are actively participating in the group. 

[43.10] Creating Visual Identity - Jeremy dives into the importance of giving a creative modern visual experience to your customers.       

[47.36] Staying Modern – Jeremy shares some strategies to stay modern other than updating your website once every 3 or 4 years. 

[53.30] The Choice – As a brand owner, you have to choose to give the best service to your customers by working on your basics which will eventually make your brand remarkable. 

Resources

Connect with Jeremy

LinkedIn - linkedin.com/in/jeremymiller 

linkedin.com/company/stickybranding 

Website: stickybranding.com 

Instagram instagram.com/stickybranding 

YouTube youtube.com/channel/UCt1GXPGxZb62V4XcuCGXO8w 

Twitter twitter.com/thestickybrand