Wear Your Spirit Warehouse’s Ali Banholzer turned her screen printing hobby into her livelihood despite traumatic family hardships. She will speak PrintHustlers Conf 2020 to share with us how she pivoted her business into the viable and successful print shop it is today.

Get your tickets to see Ali here: https://www.printavo.com/blog/printhu...

Her husband was blessed with success in his career as an Air Force officer. Their family of 4 felt like they were on cloud 9 until 2014 when her husband experienced a grand mal seizure. By November 2016, he passed. After grieving, it was time for Ali to find a way to push her screenprinting business forward after moving back and forth between commercial space and working from home.

“I started hustling to grow the business. We rapidly outgrew our space within a year. Before COVID hit, we were on a fast trajectory up,” Ali said.

Despite these challenges that life has thrown at her, she’s become stronger as a business owner thanks to her can-do attitude. Instead of shutting down during coronavirus, Ali asked: “What can I do to become an essential business?’”

Ali was able to find the key to success for her company. With an emphasis on the foundation (processes and procedures), she built a culture that values her employees first.

“If you can look at the intrinsic and non-monetary benefits in hiring, two things happen. You get a different niche of employee who wants to be there because of those intrinsic benefits, not because of money, and you build loyalty,” she said.

Ali has repeatedly found ways to flourish in times of distress. She will join us at Printavo’s PrintHustlers Conf 2020 on July 23rd to share how she used her strength and passion to build her business.

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