Process The Podcast

In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience.

She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.

Follow along as we build in real time, in front of you all via Process the Podcast on Instagram.

Find your host, Arielle on Instagram here.

Subscribe to Process and don't miss an episode!

See you next Tuesday x

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This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.

Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.

We talk about:

Whether you're a creative, founder, or side-hustler scaling fast — Shelby’s story is full of golden lessons (and honest moments) that will inspire you to push past your current ceiling.

This episode is sponsored by the Chain Academy. Learn more about their offering and level up this year in time for the peak sales season!

We're working with the Chain Academy to level up for Remy Wellness and loving every minute!

Learn more about Chain Social here: https://chainsocial.com.au/

Follow Shelby Van Zwol on Instagram here: https://www.instagram.com/shelbyvanzwol/?hl=en

Follow Process the Podcast on Instagram here: instagram.com/processthepodcast

Follow your host Arielle Thomas on Instagram here: instagram.com/arielle.thomas

Subscribe to Process! We're still a baby podcast and we need all the love we can get.

See you next Tuesday x

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A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

Welcome to Part Two of From Scratch: Hedi Slimane.

This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.

A wild card entry, Arielle invites Daanen Nootenboom to the chat to give us a 360 perspective. Some say Hedi's a one trick pony and furious that he removed heritage from the luxury brands. Daanen's perspective comes from his 20 years in design as his own principle at Applied Arts.

The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.

Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent. As the girls end their From Scratch exploration of Hedi's work, love him or hate him, he certainly knows how to keep shareholders happy.

Find more about this episode on Instagram via @processthepodcast

Subscribe to Process! We're a baby podcast and we need all the love that we can get!

See you next Tuesday x

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A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

Welcome to Part One of From Scratch: Hedi Slimane.

This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.

The hosts explore his artistic vision, particularly his use of black and white photography, and the commercial success he achieved at Dior and Celine. The conversation also touches on his legal battles and the lasting legacy he is likely to leave in the fashion world.

Slimane's work has had a significant cultural impact, influencing celebrity fashion. He faced criticism for promoting unhealthy body standards in fashion. His transition to Celine marked a new chapter in his career, focusing on creative control. Slimane's black and white photography reflects his artistic vision and style. He achieved remarkable commercial success, tripling sales at Saint Laurent.

Chapters:

00:00 Introduction to Hedi Slimane

02:47 Hedi's Early Life and Influences

05:58 Career Beginnings and Rise in Fashion

08:56 Revolutionising Menswear at Dior

11:53 Cultural Impact and Celebrity Influence

14:57 Controversies and Body Image Issues

18:02 Transition to Celine and Creative Control

21:04 Black and White Photography and Artistic Vision

24:08 The Business of Fashion and Commercial Success

26:56 Legal Battles and Intellectual Property

30:03 Legacy and Future of Hedi Slimane

Learn more at Process the Podcast on instagram

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In this episode of Process, Arielle Thomas speaks with Bianca Gregg, founder of Del Rainbow, about building a global fashion consultancy grounded in purpose and connection.

Bianca shares how she grew Del Rainbow from the ground up, what most people misunderstand about retail partnerships, and why strong relationships, clear values, and long-term thinking matter more than ever in fashion.

Whether you're building a brand, working in fashion, or navigating growth, this episode offers sharp insights on strategy, sustainability, and staying true to your vision.

You’ll hear about:

- What it really means to build a purpose-driven brand
- The evolution of Del Rainbow and the services behind the name
- Navigating retail partnerships with intention and strategy
- Why sustainability is an ongoing journey - not a marketing tactic
- How to lead with authenticity, even in a global industry
- What makes Australian fashion brands stand out internationally

If you’re a creative founder, brand strategist, or fashion industry leader, this episode is filled with honest insights you won’t want to miss.

Connect with Bianca Gregg & Del Rainbow

Website: https://delrainbow.com

Instagram: @delrainbow

Find Bianca: @biancalouu

Follow Process

Instagram: @processthepodcast

Follow Arielle: @arielle.thomas

TikTok: @processthepodcast

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To celebrate 100 episodes of Process, meet From Scratch - a limited-edition winter series hosted by Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.

Each episode explores the creative legacy of one iconic cultural figure.

In this two-part deep dive, Arielle and Elena unpack the influence of Sofia Coppola - the visionary director behind The Virgin Suicides, Lost in Translation, and Marie Antoinette, among others. They explore how her work transformed modern cinematic storytelling, reshaped the portrayal of girlhood, and inspired filmmakers, fashion designers and creatives across disciplines.

Together they dissect Coppola’s distinctive style - from her curated soundtracks and minimal dialogue to dreamy visuals and intimate personal narratives - and reveal its ripple effects on Marc Jacobs’ campaigns, fashion in film, Tumblr-era aesthetics, and even the TikTok presence of Sofia’s daughter, Romy Mars.

If you’re fascinated by art direction, mood-driven storytelling, world-building, or the delicate dance between beauty and substance, this episode is made for you.

What you’ll hear:

- The meaning of “beautiful cages” in Coppola’s films
- How she reshaped the female gaze and cinematic softness
- Girlhood, grief, loneliness and the longing to belong
- Music as emotional storytelling
- Fashion in film, Marc Jacobs, and moodboard culture
- Navigating creative limitations and self-expression
- Art as a way through identity and grief
- Why Sofia Coppola still matters - and always will

Follow Process

Instagram: @processthepodcast
TikTok: @processthepodcast
Arielle: @arielle.thomas
Elena: @elena__cameron

Subscribe wherever you get your podcasts!

Sign up for Process' new newsletter at cinemathom.com for exclusive behind-the-scenes access to From Scratch, guest episodes and SO much more!

Thanks for listening - and happy 100 ✨

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In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.

Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.

This one’s for anyone navigating big pivots, building something with longevity, or questioning the sacrifices it takes to get there.

Emma shares why a 100-year vision guides her, why integrity is non-negotiable, and how leaning into discomfort drives real growth and change.

Website: emmalewisham.com

Instagram: @emmalewisham

TikTok: @emmalewisham

Instagram: @processthepodcast

Follow Arielle: @arielle.thomas

TikTok: @processthepodcast

Subscribe wherever you get your podcasts.

Sign up to Process' new newsletter over at cinemathom.com, for a better look behind-the-scenes of this episode (aka Emma Lewisham’s AM routine) and SO much more! You’ll go in the draw to WIN a $540 skincare bundle, courtesy of the Emma Lewisham team. *Giveaway runs Wednesday 23rd July to midnight Tuesday 29th July, 2025.

Let your energy match your ambition.

Sign up at remywellness.com.au for 10% off your first order.

Thanks for listening! We’d love to hear your favourite moment from this episode. Head over to socials and let us know. See you in a fortnight with a new From Scratch icon x

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Turns out showing up 100 times teaches you a thing or two.

In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.

She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into growing a self-funded show, staying consistent as a creator and making space for a creative life even when it’s messy.

There’s also real talk on sponsorships, burnout, loneliness and letting go of the pressure to be perfect. If you're navigating creative burnout, trying to build something slowly or figuring it out as you go, this one's for you.

No neat little bow. Just an honest look at the process behind Process.

Arielle shares the lessons and pivots that shaped her, and the mindset shifts that made all the difference.

Instagram: @processthepodcast

Follow Arielle: @ariellethomas

TikTok: @processthepodcast

Subscribe wherever you get your podcasts!

Sign up to the Cinema Thom newsletter at cinemathom.com

Let your energy match your ambition.

Sign up at remywellness.com.au for 10% off your first order.

Thanks for being part of the ride! See you next Tuesday... we’re back with a new icon for the From Scratch series. x

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A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

In this conversation, we return to the world of Sofia Coppola.

We talk about the softness and restraint in her work, and how it holds space for themes like identity, isolation, beauty, and control. The idea of beautiful cages becomes a way to understand the emotional and visual language she returns to again and again.

We look at what it means to tell personal stories inside a commercial system, and how the female experience is often shaped through subtlety and limitation. There’s reflection on childhood, aesthetics, remakes, and the kind of artistry that doesn’t try to be loud to be clear.

This episode isn’t about conclusions. It’s about sitting with the work, and what it brings up — as creatives, as women, and as people trying to make honest things.

00:00 Exploring Sofia Coppola's Influence

03:02 The Concept of Beautiful Cages

05:52 Creative Women and Societal Expectations

08:29 Cages of Identity and Relationships

11:27 Sofia's Evolving Artistic Journey

14:39 The Search for Authenticity in Art

17:31 World Building and Storytelling Techniques

20:24 The Impact of Personal Experiences on Creativity

23:11 Navigating the Challenges of Remakes

26:16 The Role of Female Experience in Storytelling

29:13 The Complexity of Toxic Relationships

32:04 The Artistic Process and Learning from Others

35:12 The Influence of Childhood on Artistic Expression

38:05 The Intersection of Commerce and Creativity

41:17 Reflections on Personal and Professional Growth

44:06 The Balance of Vulnerability and Artistry

47:05 The Future of Sofia Coppola's Work

50:08 The Legacy of Sofia Coppola's Aesthetic

52:52 Conclusion and Future Conversations

Learn more at @processthepodcast

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Introducing From Scratch

A limited-edition winter series from Process.

A new co-host. A new format.

One creative icon at a time.

We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.

Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.

Learn more at @processthepodcast 

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